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Monday
Jun292015

How to Perfect Your Band's Social Media Strategy: The 70-20-10 Rule

Is your band’s social media presence lacking thoughtfully crafted material with keen attention to strong content variety? Oftentimes, bands starting out spend too much time focusing on self-promotion. The conversation is one-directional, leaving followers with no way to engage other than to buy a product. While sales should be an underlying pursuit of social media, building your brand and telling your story in a conversational manner is the real goal. Luckily, there’s a simple, time-efficient equation to give your band’s social media the perfect balance. It’s called the 70-20-10 Rule.

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Friday
Jun262015

MusicThinkTank Weekly Recap: | Do music industry jobseekers need a personal website?

Friday
Jun262015

Music Supervision for the Second Screen

Increasingly, viewers want to experience television, taking entertainment from the main screen to the myriad of electronic devices that orbit them at any given moment.

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Thursday
Jun252015

Touring Pastimes

I remember reading an article in Alternative Press a long time ago that quoted Sean P. Rogan (the previous guitarist of Big D & The Kids Table) in which he talked about cool ways to spend time and money on tour. I can’t find any of it on the internet but sometimes I think of it before a tour and think about the adventures I’ve had while on the road, and the ones I’ve skipped out on and regret not partaking in. I’m not alone in the latter. The fact is, I know way too many musicians who spend too much time in their van (driving or not) and who don’t really explore where they’re playing. You don’t always need an off day to find time for that. Here’s some places my bandmates and I like to visit with limited time in different cities.

 

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Wednesday
Jun242015

3 Areas of Networking That Successful Artists Master

It’s not what you know, it’s who you know.

You’ve heard this worn out cliché before.

Now, I won’t disagree (that much) with it, but I will say that we give waaaay too much credence to the last half of the phrase and exactly zero to the first half.

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Tuesday
Jun232015

7 Music Myths New Bands Should Avoid

I just turned 32: That means I’ve been doing music for exactly 22 years since I first picked up an instrument (the drums, in case you were wondering).

By 20th century Pop music industry standards, I’d be totally old and unmarketable, not that I’d still be making “teen-relevant” music anyway since then-major labels would be pushing new acts. But it’s 2015, and I’m not writing music for radio or charts, so I’d like to think that 32 isn’t too old to still be writing music and working in the industry!

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Monday
Jun222015

Do music industry jobseekers need a personal website?

It is well known that the music job market is hyper-competitive, so it is absolutely essential that you do everything you can to distinguish yourself from the hundreds of other applicants.  One fairly simple way to do this is to create a personal website. The industry is forward thinking and creative in it’s nature and so a CV on 2 sides of A4 is no longer going to cut through in most cases. Musicians, bands, producers, sound engineers and other creative professionals in the industry are way ahead in this regard, an online presence being nearly ubiquitous and essential in these fields. Yet there are many professionals in the wider industry who still rely on the traditional CV.

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Thursday
Jun182015

MusicThinkTank Weekly Recap: | The 3 Biggest Delusions Musicians STILL Have About The Music Industry

Thursday
Jun182015

9 Secrets From Indie Artists for Selling a Ton of Merch After Their Shows

You packed the house. You had a fantastic performance. The entire crowd loved every minute of your set. Now you have to turn that enthusiasm into album and T-shirt sales. How do you go about doing that? That’s a question I asked a few indie hip-hop artists who are masterful at the merch table in hopes of finding out some of their secrets to success. What I ended up learning from Jake PalumboTah Phrum Duh BushToussaint MorrisonJoey Batts, and N.M.E. The Illest is a little something I like to call The Nine Merch Commandments.

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Wednesday
Jun172015

Apple Music Lacks A Core

I’ve always been a firm believer that when it comes to music consumption people broadly fall into three groups. 1. Listeners 2. Active Listeners 3. Discoverers

The first group is the most passive in their consumption habits, the music played on the radio and TV is the music they like. I specifically choose the word ‘like’ because for this group interest in music rarely peaks above a ‘like’ They enjoy music, but ‘passion’ is way too strong a word. Music comes to them, fed by major labels and mass communication channels. When they discover, they do so with millions of others simultaneously. Few of these people use Spotify because their musical needs are served by traditional radio.

 

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Tuesday
Jun162015

Rock Out at Your Next Metal Festival With These Wearables

Think you’ve rocked out as hard as you could at a Metallica concert? Think again. Imagine attending without your phone in your hand or being rewarded instantly for banging a little harder. Innovations like smartwatches, smart jewelry and communication apps have begun infiltrating music festivals. Now, they are way less Trekky than Google Glass, and they’re here for the long haul. Here’s how wearable tech will influence the evolution of metal festivals:

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Monday
Jun152015

The 3 Biggest Delusions Musicians STILL Have About the Music Industry

This article originally appeared on the Sonicbids blog.

Despite mountains of easy-to-find evidence to the contrary, musicians still have some serious delusions about the music industry and how to “make it.” To quote the amazing Dicky Barrett of the Mighty Mighty Bosstones – because what he says is #truth – “If it was an overnight success, it was one long, hard, sleepless night.” If that still hasn’t penetrated your skull, well, here are three more specific delusions musicians still have about the biz, and each one revolves around the idea thatovernight successes are a serious myth.

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Thursday
Jun112015

MusicThinkTank Weekly Recap: | 4 Types Of Videos That Musicians Can Make Today

Thursday
Jun112015

How to Stay Motivated to Make Music

In the age of internet 2.0 and social media basically taking over our everyday existence, it’s easy to get distracted. On top of all of the issues facing our every day lives, we have to provide for ourselves, loved ones, etc. thus a day job or something substantial is quite important. How in the heck are you going to find the time to continue expressing yourself through music and also, how will you stay motivated?

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