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How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Tuesday
Mar032015

How to Create 5-Year Business Plan for Your Band

The competitive nature of the music industry is why many musicians either fail to garner the attention they deserve, eventually disappearing from the scene while others give it their all for several years, but to no avail. For the few who do make it, the fame and glory is often short-lived because they failed to define their SMART goals and missed the opportunity to capitalize on their proverbial 15 minutes of fame.

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Monday
Mar022015

5 Things the Music Industry Needs to Stop Bitching About 

Managers, agents, publicists, artists, we love to b**ch! I’m the first one to admit that sometimes it’s nice to think that the big bad industry has done us wrong and our plight is not directly related to our actions and approach. While sometimes that may be the case, it’s not really useful energy now is it? 

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Friday
Feb272015

MusicThinkTank Weekly Recap: | Musicians! How to Get The Best Out of Your Gigs

Thursday
Feb262015

How To Set Up A Music Teaching Business

Starting any business takes a lot of perseverance and patience. Some people compare it to bringing up a child or having a relationship – more often than not it’s a total rollercoaster! But if you strongly believe (and enjoy) what you’re doing, it can be the most rewarding job in the world. Music teaching, like any profession, requires the right approach and strategy in order to succeed.

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Wednesday
Feb252015

Don't Buy Your Own Music. 

Producers take great pride in their music and their work and rightfully so. It takes skill, time, ambition, and hard work to get known in the very crowded music field. Some that have “made it” have done it in unique ways. Zedd made it by winning remix contests, Deadmau5 made it by putting out great and unique music over and over, and new producers are getting known every single day.

 

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Tuesday
Feb242015

Here's The Score On Sync Licensing

As the composer of a film or TV score or as a songwriter whose song is used in a movie, TV show, advertisement, or video game, under the copyright law you own 100% of the copyright in your work from the moment you create the work and “fix it in a tangible medium.” However, you must be careful what you sign so that you do not assign those rights away without fair compensation for your work. 

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Tuesday
Feb242015

3 Tips for Making a Campaign Go Viral

Though it may sound like fan fiction, Kaplan and Haenlein’s article “The Britney Spears Universe” is a deconstruction of the pop singer’s use of social media to impact the viral marketing scene around her 2011 album “Femme Fatale.” The album was generally considered a hit with its first week sales moving her into third place for the most number one albums by a female artist, behind Mariah Carey and Janet Jackson.

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Monday
Feb232015

Musicians! How to Get the Best Out of Your Gigs

So, you’re an emerging artist, trying to ‘cut your teeth’ on the circuit and make a name for yourself, just like the millions of artists that have tried (and mostly failed) before you. What you should be thinking is: how are you going to get the best out of your gigs? What is going to give you the best results for your hard work and determination? How are you going to give your band the best opportunity to succeed?

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Friday
Feb202015

MusicThinkTank Weekly Recap: | Three Tips to Thrive at the Folk Alliance Conference (Part 1)

Friday
Feb202015

Three Tips to Thrive at the Folk Alliance Conference (part 3)

At the conference, as you’re introducing yourself, ask questions, and listen to the answers. Find out what makes the person you’re talking to tick. Find points of connection, human to human, as well as business need to business need.

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Thursday
Feb192015

Three Tips to Thrive at the Folk Alliance Conference (part 2)

Be consistent with how frequently you interact with fans. Here’s the best part: in order to be consistent, do less!

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Wednesday
Feb182015

Three Tips to Thrive at the Folk Alliance Conference (part 1)

Amid the valuable advice, three tips stood out which underpin all the others. Use these as guideposts, and you’ll thrive at the conference, and in your career.

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Tuesday
Feb172015

Perception or Progress?

In an internet-centric world where everything is laid on the table for all to see, perception is something that we very much like to control as musicians, and something that we’ve found a lot of different ways to manipulate to our advantages. In an effort to make things easier on ourselves, we’ve been led down so many dead-end alleys that it’s incredible that we continue to fall for them. I count myself in this.

The first one for my generation of artists was Myspace. Countless hours were spent growing networks only to see them crumble into nothingness as the pendulum swung away from that paradigm. Even worse for those who paid money for designers to make their personalised profiles look the business.

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Monday
Feb162015

The Best Time to Release Your Album: A Month by Month Guide

Last year I put together this handy dandy cheat sheet to give bands the best time to release their album or EP to maximize exposure. But you know what? Things change. A few months that were fantastic in the past, proved to be fatal in 2014.

So here is the updated, new and improved guide for releasing an album in 2015 and early 2016.

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