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How You Can Contribute To MusicThinkTank

Anyone can join the discussion and contribute relevant articles to Music Think Tank.  Begin by signing up and then logging in to publish your posts directly to MTT Open. Please make sure that your posts are in the proper format before posting (see previous posts) and that there are minimal errors such as grammar or spelling. Popular articles are occasionally moved to the front of the site. Contributors own and operate this blog (more info).

Wednesday
Apr012015

A Little Fine Tuning: How Music Classes can Improve a Child's Confidence

As a parent, caregiver, or loved one of a child, one of the most important things you need to do for the child in your life is help them build confidence. Sometimes, it can be quite difficult to know how to best encourage and challenge your child at the same time. One discipline that lends itself very well to building confidence while gaining skills is music. Music classes can benefit children of all different ages and skill levels—keep reading to learn how the power of music can help instill confidence in children:

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Tuesday
Mar312015

Top Classical Music Apps That Can Be Downloaded To Your Smartphone

Smartphones are everywhere. Nearly every person has one and there are a myriad of apps available for these phones. They’re no longer just phones or even just for texting and taking pictures. They are now mini computers and you can do just about anything you like while on the go. If you like time away from the hustle and bustle and wish to relax with some classical music you may find one of the following apps just what you need:

 

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Monday
Mar302015

Smartphones for Audiophiles: How to Get Music on Your Phone

Over the last decade, smartphone technology has completely redefined how people communicate and access information. It also has had a huge impact on the way people create and listen to music. Let’s take a look at some of the latest accessories that help audiophiles and musicians get the most out of their smartphone.

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Friday
Mar272015

MusicThinkTank Weekly Recap: | Is The Future For Audio Professionals in Games 

Thursday
Mar262015

Impractical Advice For A Better Music Career

Get to the top through hard work and determination. I guess that’s one way. But what if you didn’t have to?

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Wednesday
Mar252015

The Second Coming

The resurrection of vinyl surprisingly started November 2013. The resurrection was powered by the release of Daft Punk’s Random Access Memories and classic rock reissued vinyl sales. Sales exploded that November according to Amoeba’s general manager, Rick Sanchez. Sanchez said, “It’s just continued since – it’s substantial, a really heavy spike, having a record in your hand is just way cooler than having a file in your iPod.” Around that time total sales soared 51% to 9.2 million. Vinyl now comprises 67% of total physical album sales.

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Tuesday
Mar242015

Is the future for audio professionals in games?

Finding paid UK music jobs as a creative audio professional has at times been an uphill struggle. Just like musicians, audio professionals (sound engineers, sound designers, mix/mastering engineers etc.) are often highly skilled and highly under paid. It is difficult to think of another industry in which highly educated and skilled workers are routinely expected to work for free or in unstable or very low paid positions. Audio professionals are usually highly passionate and driven about their work and often take on unpaid projects or jobs, especially early on, in the hope of building a portfolio strong enough to find regular income. Getting a well-paid UK music job is tough and demands patience and determination to succeed.

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Monday
Mar232015

Music business wisdom from 5th century B.C.

I was recently absorbed by the teachings of one of the greatest war strategists in history, a Chinese general Sun Tzu. You may be thinking, “is this website not about music?”. And you would be right. Although, I am a big advocate of basing my knowledge and insight on as many different resources as I can (and I think you should too!). Even if the works in question do not refer strictly to your field, oftentimes you may discover fresh mindsets that can be quite rewarding in your work. 

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Friday
Mar202015

MusicThinkTank Weekly Recap: How Smart Musicians Are Selling More Albums with Social Media

Thursday
Mar192015

Do bands need PR? An alternative strategy for bands and the importance of PR

How many times have you read about a cool new band who are about to change the face of music forever, usher in a revolution in popular culture and destroy everything we thought we once knew about art, style and ideology? How often does excitement fade to envious bemusement upon hearing the band’s EP and realising that we haven’t finally discovered the next Velvet Underground or The Clash, but rather a new King’s of Leon, if the King’s of Leon came from Hertfordshire and the singer’s mum writes for The Guardian. Sometimes, the hype machine is turned on before a band has even played a gig or released a demo. A band can have created less musical output than an average 7 year old with a new recorder, yet can still command the attention of the music press. Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR.

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Wednesday
Mar182015

"Blurred Lines" Decision Could Be Overturned On Appeal

It is my opinion as a copyright law matter that this “Blurred Lines” decision will be overturned on appeal.

The genre or musical style of a song is not protectable under copyright law - the lyrics, the melody and the harmony may be, but that was not the allegation in this case. The claim was that defendants copied the style of the Marvin Gaye song, and I do not believe that legal threshold would be upheld on appeal as a matter of copyright law (although a jury might not understand that concept).

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Tuesday
Mar172015

The Music Industry Says Farewell to Freemium

Maybe Rob Wells doesn’t really get the idea of cannibalism. I don’t agree with him on this, because streaming has hurt the one-track sales and the buying habits of the consumer. We see that in a reflection of the dropping sales in the iTunes marketplace and other content providers that have dwindling sales. In the November 2013 MIT Sloan Management Review, Wells explains that he does a lot through charts to get people on his side and a lot of the senior staff at the label seem to be less tech savvy, so it is hard to convince and persuade the senior level staff. Well used the example that he had to introduce senior level executives to Snapchat and Vine. He could tell if they were interested if they were engaged in the conversation, if not they would ignore him all together. This seems very frustrating, time consuming, and ineffective.

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Monday
Mar162015

How Smart Musicians Are Selling More Albums With Social Media

Beyonce demonstrated social media's music marketing potential when her unpromoted December 2013 iTunes exclusive set records and sold more than 800,000 albums in three days. Beyonce's feat encouraged Apple to acquire Beats for $3 billion in a partnership intended to replicate her success, insiders told the New York Post. Other sources told Billboard these moves signal Apple's intent to take over the music industry and squeeze out competitors such as Spotify. These trends herald a sea change where social media is becoming the key to successful promotion for both albums and concerts. Musicians who know how to engage their fans with today's technology stand the best chance of becoming tomorrow's chart-toppers.

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Friday
Mar132015

MusicThinkTank Weekly Recap: | Bands Shouldn’t Practice. They Should Rehearse