MusicThinkTank Weekly Recap: How to Release Your Album Successfully (Even If You Don't Have a Record Label)
- Martyn Croston | 5 Ways To Promote Your Music Teaching Business
- Jamal Asskoumi | Could Video Games Teach Us to be Musicians?
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With all the musical titles available on all games consoles, it is likely that you’ve given music a go through the medium of video games, be it from uncoordinatedly failing on Guitar Hero to a very out of tune rendition of your favourite song on Singstar. Although video games have been scientifically proven to help excel in many areas, with it sometimes being used specifically as a learning tool, it leaves the question; can my Xbox make me into the next big pop star?
For this piece, we won’t consider the dance games, mainly because they are awful, but also due to the fact that dancing is not a requirement of a musician; it helps, but is not a requirement. To begin we’ll discuss a staple for a musical artist, the singing. Most, in the privacy of their own home, probably consider themselves quite the singer, however when put into the bright lights of the karaoke set, tragically crumble. However with the vast number of singing based game which have been released, on nearly all consoles, the humble karaoke machine has been made redundant. But do these games help our singing, the answer; no. The reality is, these games are merely glorified Karaoke machines, which due to a clever marketing team, has got you needing a $300 console to play it on.
Whether you paid thousands of dollars working with a great producer or made your own bedroom recording, chances are you want people to hear your music.
Over my 20 years in the music industry I’ve seen bands and even record labels make the same mistakes which ultimately prevent their record from standing a chance for success.
In order for people to hear your music and increase the chances your album or EP release will be a success, you need to create a solid plan before you release the record.
1. Do NOT release the record the same day you receive your masters back or your CDs arrive on your doorstep.
This is the #1 mistake we see bands make. You’ve spent months, if not years, on your album and you just want people to hear it. I get it. However, as counterintuitive as it may seem, you greatly reduce the amount of people hearing your music by releasing it right away.
Do you want to start a private music teaching business? Would you like to find more students? A successful private music teacher possesses two essential features. 1) The ability to communicate and teach effectively 2) The ability to understand marketing and business. You can be a good teacher, and pick up referrals over time, but if you want to earn a full-time income and find students more quickly, you need to understand the business aspects of music teaching. This article contains five offline methods for promoting your music teaching business
As artists we are constantly evaluating ourselves…and others. In order to succeed we make many sacrifices such as financial, social, emotional, or physical. I don’t believe in the “tortured artist”. Being an artist can be a hard life, but it doesn’t have to be. If you are mindful of what’s going on with you and the world around you, you’ll realize being an artist can be the most rewarding and fulfilling path you can take if you’re willing to work for it.
1) It’s about the journey, not the destination.
Stop comparing yourself to others. Everyone has their own struggles that you know nothing about. Stop coveting others’ success. It’s cancer for your band. Stop perceiving others as a threat and try not to be so hard on yourself. It’s not about all about the numbers or followers. It’s about you and who is connecting with what you do. If you’re in it for fame, you’re in it for the wrong reason. Focus on what you have accomplished and what strengths you do have and try being happy for others’ success. Everyone has their own path…and if you’re not happy with where yours is taking you, change it.
2) Stop the hate.
Music lovers everywhere can rejoice! T-Mobile announced that customers can stream music without worrying about going over their data. Users will be able to use apps like Pandora, Slacker Radio, iHeart Radio and Spotify on the latest T-Mobile phones and tablets like the Galaxy Note 3 to listen to music whenever and wherever they want. While this is obviously great for consumers, what does this do for the musicians? How are streaming services affecting the music industry? While there are some doubts that this move benefits the industry, the outlook is generally favorable.
In 2013, Nielson reported that 68 percent of Americans used music streaming services in the past year, and that sales of music went down 6.3 percent. Although this could hurt bigger artists, independent and lesser-known musicians can enjoy an increase in exposure by putting their music on this medium.
Although some businesses are still trying to figure out the value of building a fan base on social media, many entertainers have long understood that attracting a vibrant community of fans is critical to their success. Perhaps this is why entertainers were among the first to embrace social media as a way to engage and communicate with fans. Since the most effective marketing strategies include building a broad, dynamic, and engaged community around your act or business, social media can represent a healthy percentage of your marketing efforts. There’s much more to social strategy than creating a fan page, posting photos, or amassing a large following on Twitter.
By adding your own personality and flair to the following steps, you’ll be well on your way to a successful social media strategy.
You’re a busy person! You don’t have time to pour hours and hours into having an amazing social media presence across multiple platforms, and that’s okay! Instead of having a mediocre presence on Facebook, Twitter, Instagram, Tumblr, LinkedIn, and Pinterest, it’s better to have a strong presence on one or two of these platforms. Choose the social network(s) that suit your business the best and encourage the most interaction from fans and clients.
There are a lot of musicians out there struggling to pay the rent, grow their fan base, and make a profit on tour. It’s a tough road, but if you’re dedicated you can make music your career. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. It’s about building the right career for YOU and YOUR music, experimenting, learning, and adapting to change. Today, you are an entrepreneur, not a product, and great success is waiting for musicians with this mindset.
The New Artist Model is all about thinking of your music career like a business and using creative strategies to start growing now with the tools and resources you have available. In the New Artist Model FREE E-book, you’ll get a glimpse at some of the proven strategies we discuss in the full online course. Click the image to download your copy and check out the 10 key points of the New Artist Model below.
We’ve been focusing a lot lately on online promotion and SEO for videos. Through this process we have been doing a lot of tests to see what works and what doesn’t and we’ve only been getting better results. There are so many scams and companies out there that offer fake numbers. This is never a good option – the whole reason to release and promote anything online is to either entertain your current fans and/or gain new fans. It’s easy to release a music video for the benefit of your current fans and it’s important to do things to show your appreciation for them. What we have been focusing on instead is how to increase your fan base and get views from people who have never heard of you before.
The strategy of uploading a video to YouTube and then posting it on your Website, Facebook page and tweeting about it isn’t enough and you wont be gaining new viewers using this method.
Are you a musician? Are you a songwriter? Did you wake up one day not long ago and say “WTF? Who stole the music business?”
With CD sales about half what they were 15 years ago, and the “new media” radio stations like Pandora, Spotify, Grooveshark, et al, reportedly paying out pittances for even millions of airplays, you’re not alone.
And you’re right. Someone did steal the music business. But it may not be who you think and there just might be a remedy available to you.
Once the mp3 was invented, and the historical physical music product (rolls, records, 8-tracks, cassettes, CDs) was transformed into a VIRTUAL product that could easily be captured (stolen) and shared with “peers,” the game was over for making money from music distribution. It has been downhill ever since.
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(Updated Feb 25, 2014)
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