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Friday
May272016

Mistakes The Beatles Made That Your Band Can Learn From

This article originally appeared on the Sonicbids Blog

The Beatles got a lot right. After all, you don’t become the most famous and beloved band in music history if you’re constantly effing up right and left. But they were also pioneers, close pals, big personalities, prolific talents, and – perhaps most surprising of all – only human, which means they made some mistakes along the way. Luckily, you don’t have to do the same with your band. Here are six lessons to learn from when John, Paul, George, and Ringo screwed up big time.

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Friday
May272016

Why Is The Music Industry Not Selling Music Like Hollywood Sells Movies?

What would happen if a blockbuster Hollywood movie went straight to TV, bypassing cinemas, DVD and cable networks? In the world of music there are no channels to ‘cinema’ release an album at the moment.

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Wednesday
May252016

5 Tips To Increase Your Chances Of Getting Press

Most music writers will agree: we get way too many press emails to actually read every single one. In fact, some are never opened. What can you do to make sure yours is seen? How can your band stand out in so thick a swarm?

Honestly, there are tons upon overwhelming tons of unread emails from publicists in my inbox. My freelancing schedule falls somewhere between part- and full-time, and I always say I’ll make time to read every one – but there are days when the best I can do is skim the subject lines. It’s unfortunate; a lot of music I’d probably love is overlooked entirely or discovered too late to for a story to make sense.

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Wednesday
May252016

The New Artist Model Approach To Musician Websites

Your website is arguably the most important piece of your online presence - it’s the glue that holds everything together. But it can be so much more than just the place you sell your music.

Your website can be a powerful funnel that drives your fans towards more engagement and helps them up the ladder towards superfans. It’s the place where you can convert people from casual fans to paying customers. And it’s the place where you can start more direct conversations with your fans as you grow your email list.

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Tuesday
May242016

Merch Smarter – Unraveling 5 Common Mistakes Artists Make With Their Merch Business 

There are two ways that musicians have always made money.  One is by performing and the other is by selling merchandise (“merch”).  With the continued decline in music sales (except vinyl), and the increasing popularity of music consumption through streaming platforms like Spotify, artists are yet again forced to lean more heavily on other income sources in order to make a living doing what they love.  Touring and live shows continue to be a primary revenue stream for artists, and most artists sell 85% or more of their merch directly at live shows at the merch table.  With that, merch can be a lucrative source of income to artists if they play it right.  While many artists know that selling merch is a good way to keep the hypothetical lights on in their business of being an artist, we’re still seeing some common mistakes being made out there across all levels. Let’s zone in on 5 of these and see if we might make more sense of this merch madness.  

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Saturday
May212016

MusicThinkTank Weekly Recap: Survival Of The Smartest

Thursday
May192016

Survival Of The Smartest: A Musician's Guide To Moving To LA

Your journey may not start or end in LA, but if you’re looking to make a name for yourself in the entertainment industry, odds are you’re going to spend a considerable amount of time in the City of Angels. And while sometimes it’s a good thing to be a big fish in a small pond, there is nothing like walking down Sunset strip and popping into The Roxy or The Viper Room a few nights of week to do some world-class networking. So when you get the band together or just get your butt and your guitar out on the highway and en route to Los Angeles, here’s your guide for surviving the city that can give you life or steal your soul.

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Thursday
May192016

Vinyl Record Sales Surges And Music Events Go Viral, Thanks To Rising Popularity Of Online Music Streaming

Downloads of music clips are down, and sales of music compact discs (CDs) are dropping—both of which are casualties of the battle for the hearts and minds of millions of music buffs who are more than willing to pay a few bucks to hear their favorite tunes. And the winner of this particular round happens to be online music streaming, which (to those who might have been living in a cave the past year) plays a cell device user’s favorite songs at a few simple clicks.

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Tuesday
May172016

How To Successfully Promote Your Music

Before Facebook and the era of social media, it was estimated that the average person was exposed to some 2000 ads every day - billboards, television commercials, signs in grocery stores and storefronts, etc, etc.

Since then, that number has probably doubled. This makes promotion very tricky. How do you successfully promote your music when there is so much competition? Below are 6 things you must do to stand out in a sea of clutter, make a dent with your music, and continue to grow your fanbase.

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Monday
May162016

Band Management: How to Make Your Artists Truly Successful

Whether it be a new artist getting prepared for a wave of gigs, or an artist who is seasoned with entertainment experience, a manager can be a useful and essential element is the prosperity of their career. A manager is the business backbone, the organizer and the planner; a band without proper management is restricted from success. This person can be an outside source or a member within the band or group who has a knowledge of business and professionalism. There are some key points to have in mind when you are seeking success for your artist.

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Sunday
May152016

Fans Not Fame. A New Way To Promote Independent Music 

When I started managing The Daydream Club in 2012, the band and I had a clear idea of what success meant. We needed a record label, radio play, a ton of live shows, glowing press reviews, these things combined would deliver critical acclaim, fame, album sales and income.

We were not naive, and had our eyes open from the start. We knew major label revenues had always been built around popular music for the masses. There was a clear template that worked and that wasn’t going to change. We were fine with this, while we quickly realised One Direction fame would allude us, we still believed there was enough room as a mid-tier artist to forge a sustainable living from music. 

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Saturday
May142016

MusicThinkTank Weekly Recap: Who Killed The Creativity?

Friday
May132016

Who Killed The Creativity And Imagination?

In a generation that is hooked on video games, cells phones and laptops, it’s no wonder why we lack the creativity and the imagination of other generations. It starts from the time of being an infant to early childhood. The toys children play with leave nothing for the imagination to pick up on. Toys nowadays not only talk; they interact with children as well. Don’t get me wrong; I think this is great for children to build communication skills, however I believe that other toys should allow children to be creative and use their imagination. Creativity, imagination, and common sense are all skills that are becoming rare and hard to find.

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Friday
May132016

Long Live EDM

By Matt Mannino from Berklee’s Music Business Journal.

The electronic music industry has grown up. Attendances at Electronic Dance Music festivals in the United States exploded between 2007 and 2014, going from 145,000 people to 1.4 million. This has made EDM the poster child for the millennial music industry, for no other music genre or industry sector can compare in performance (a tenfold increase in audience is equivalent to a staggering 34% annual growth rate).

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