- William Tait | The 3 Step No B.S Guide to Marketing Your Music
- Cherie Nelson | From Sexy to Sensible: The Best Vehicles for Your Tour
- Sari Delmar | 5 Tips for Making Big Career-Defining Decisions
- Jack McCarthy | YouTube for Artists 101
Since its inception in 2005, YouTube has provided the online stage for artists of all kinds to distribute video content to their audiences on their own personal channels. YouTube puts the power in the hands of musicians to build a fanbase from their channels, engage that fanbase with content on a regular basis, and even earn a share in ad revenue through YouTube’s Partner Program and Content ID system. For many musicians, journeying into the realm of video is a new and exciting venture. It can also be overwhelming or confusing trying to build a successful YouTube channel. For that very reason, YouTube for Artists was developed. YouTube for Artists is a data platform that is an extension of YouTube’s pre-existing Creator Hub, and both offer users the tools needed to understand practices and techniques that will make their channels as successful as possible. The subject matter of YouTube for Artists can seem a little dense at first glance, so here are some highlights of the platform to get you or your band started on optimizing your YouTube channel.
I have a friend who markets his music by literally posting a song 5 times in a row with a “Please listen to this, you’ll like it :)” It kinda creeps me out to be honest, especially with that weird smiley face. Not only that, but it’s lazy. When people talk about marketing, you think of things like…
So here you are. Faced with what seems like it could be a good opportunity. You have a decision to make and this could change everything you thought you knew or maybe it won’t. There really is no way to know. So you jump back and forth – what lies behind Door A could lead to X,Y,Z! What lies behind Door B could change everything you know or ruin you! and Oh Door C, well Door C is the elusive ‘what-if-I-hold-out-for-something-bigger-and-better’ door. Door C is the door that is totally empty at the moment but is filled with so much promise. Damn that door!
You just booked your first tour, and you are excited. Maybe it's just a few cities without leaving the state or maybe you get to open for a big name covering 10+ venues. Assuming you don't have access to the tour bus or private jet, you'll be getting from town to town on your own and you want to do it in style — but also on a budget.
I like to say “‘Do it yourself’ doesn’t mean ‘do it alone’” when I’m talking to creative artists working to put all the pieces of their digital strategy together in today’s post-label music business. Sometime I get crazy looks, but what I mean is that the “DIY” movement is more about the motivation than the mechanics of literally doing everything by yourself.
The 1976 Copyright Act provides for the termination of copyright transfers. It entitles content creators to reclaim their copyrights - regardless of any contract stating otherwise –after certain time periods. So, even if an author, artist, musician, photographer or songwriter signed a contract which purports to transfer all rights in a work for perpetuity, the Copyright Act provides that the author of the work can terminate that grant and demand that the rights revert in a shorter period of time.
Promotional photos are a huge component of a musician’s marketing and branding. It’s necessary to have just the right images to effectively market your music and its message.
Do you still need to finalize your plans and preparations for Coachella? If you already have tickets, consider yourself among the chosen few, seeing as tickets sold out within 40 minutes of being released, notes Desert Sun. And, don't forget, these two fun-filled weekends are sure to be inundated with crowds of festival-goers ready to have the time of their lives in the scorching California heat.
- Anica Oaks | Top Reasons Our Public Schools Should Emphasize Music Education
- Sari Delmar | There’s No I In Team: 10 Leadership to Help You Get The Best of Your Team
- Jim Hodson | What is Music IQ?
- Michael Jones | Music Industry Needs A Sea of Change Not A TIDAL Wave
If you’re good at what you do and want to see it grow further, there will likely be a time when you need to increase capacity and scale (if you haven’t hit that crossroad already). That means relying on others to handle aspects of your work and adhere to the same standards and quality that you are known for. Being good at what you do is one thing, but being a good leader is entirely different. The sooner you truly understand this, the stronger your team will be.
Over the last 20 years, the listening public has spoken loud and clear: We’re not paying for what we can easily get for free. So Jay-Z and his cadre of superstar partners responded with a $20-a-month Spotify-style streaming service whose main selling point is uncompressed audio. Huh? TIDAL, which is about 10 years behind the curve, confirms just how woefully out of touch some in the music industry still are.
Now there’s a question from which one will get different answers depending upon who you ask. Let’s just say in my experiences when chatting with people at music events such as the recent SXSW conference, people generally fall into 1 of 3 camps.
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(Updated April 6, 2015)