Global Self-Promotion License Application
December 22, 2009
Bruce Warila in Effective Publicity and Promotion, Exposure: Getting Heard Now!, Leveraging Social Networks, Marketing Strategies

Beginning in 2010, anyone self-promoting on the Internet has to obtain a Global Self-Promotion License (GSPL). Failure to do so, will result in the revocation of your Facebook, Twitter, MySpace, and YouTube accounts; moreover, repeat offenders will lose their license to blog and comment on the Internet.

We all have attention capital accounts. Attention capital accounts are recharged via great user experiences and energizing content; whilst overwhelming choice, bad design and unrefined content have the opposite effect.

Music Industry Self Promotion Privileges Calculator
Please use the Self-Promotion Privileges Calculator (SPPC) below to determine which self-promotion license you qualify for.

Standard MySpace (SM-GSP) License
If grandma, grandpa, mom and dad have listened to (with or without earplugs) and smiled at your music, you are cleared to create a standard or botched MySpace profile page. However, if you plan on engaging in the useless and annoying act of MySpace friending, you will need to obtain the MySpace Plus (MP-GSP) license. Neither of these GSP licenses qualifies you to engage in any other forms of self-promotion.

Standard Facebook Profile (SFBP-GSP) License
After the people that tell you what you want to hear (girlfriends / boyfriends) have convinced you that your music is “pretty good”, you qualify for a Standard Facebook Profile License. NOTE: The SFBP-GSP License is a license to create standard Facebook profile pages only. The SFBP-GSP license does not cover Facebook Fan Pages, the use of widgets or Facebook apps. Anyone caught using widgets under SFBP-GSP license will have their GSP license revoked. Infrequent music-related status updates are legal under this license.

The Standard Widget (SW-GSP) License
If you have played in front of more than fifty people, AND more than six people know the lyrics to one of your songs, AND more than five girls (over the age of 15) have simultaneously swayed or slightly rocked to one of your songs (covers not included), then you are qualified to use ugly, over-branded, feature-laden or poorly designed widgets (up to five per web page). However this W-GSP license does not cover widgets that have been custom designed and developed. The SW-GSP license also enables you to deploy widgets on your own blog or website.

The Status Update (SU-GSP) License
The Status Update (SU-GSP) license qualifies you to use a Facebook Fan Page and/or a Twitter profile to notify your small but growing list of fans on status updates pertaining to music creation, scheduling and other infrequent humorous or heartfelt happenings. To qualify for a SU-GSP, at least three industry professionals that have worked on a combined total of no less than 65 albums (or 300 singles) must agree that your music “could be pretty good with some paid improvements”. Local producers with more gear than money qualify as legal song appraisers.

The YouTube Video (YTV-GSP) License
To spend money to create, and to place and promote a music video on YouTube, you must be generating at least $50,000 a year in music-related revenue. Otherwise, save your money until you have almost arrived. If you have synched one of your less-than-stellar songs to a wild, unique or unusual video that could become viral with or without your song, or if you have created a live music videos with poor sound quality, you may apply for this license separately.

The Professional Self Promotion (PRO-GSP) License
The Pro-GSP License enables you to molest the local, regional and national press that cover music and entertainment. You are also licensed to spend money on custom widgets and iPhone applications. To qualify for this license, large lines must form wherever you perform and/or several music industry veterans should be trying to persuade you to follow them into eventual bankruptcy. Pro licenses are rarely granted to artists that have not already professionally recorded at least one album or six singles.
Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).
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