There’s plenty of advice out there for booking a tour. In fact, I’ve written on it a few times (including this step-by-step guide). People generally talk about the same kind of stuff: how to approach a venue, where to book, promoting, etc. However, I want to cover some of the territory that people don’t talk about, the pitfalls that you’ll come across along the way.
When the Promoter Wants You to Fill the Bill
Some promoters/venues prefer that you pitch them an entire show (with locals) before confirming the show. It makes their life easier (they don’t have to find bands for the show) and local acts make booking a touring/unknown act a safer bet. So if you don’t have any contacts in an town far away, who do you find band?
Three easy solutions:
When you can’t fill in a date or run out of venues to ask
Sometimes it seems that everyone in town is booked or no one is interested. You don’t have many options because you’re on a tight tour route or have dates/before and after that are already confirmed. These things happen. When they do, this is what I usually do:
When You Don’t Know Anything about the Venue that You’re Booking
It’s always a good idea to know what kind of situation you’re booking into: Will they have an adequate stage? Will they have a sound system and engineer? What kind of audience is there? If you’re booking a venue that you haven’t worked with before, do a quick search online about them. Check out their website, see what kind of acts perform there normally. Look up reviews on Yelp. Ask bands that are on their calendar.
These are just some of the areas that few people talk about when giving advice about booking a tour. What have you run into that you’d like advice about? What areas can you speak to for other bands?
Simon Tam is owner of Last Stop Booking and author of How to Get Sponsorships and Endorsements. Simon’s writing on music and marketing can be found at www.laststopbooking.com