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The Punjabi youth loves its music, that is why millions of copies of the albums of Punjabi singers are selling every year in all towns and cities of the state. Recording studios are mushrooming all over the Punjab, especially in the cities of Jalandhar, Phagwara, Mohali and Chandigarh. Thus a new industry is emerging in Punjab. The private and govemment owned radio stations in Punjab are blaring strains of Punjabi music all over its landscape. This is one side of the story.