Connect With Us

Enter your email address:

Delivered by FeedBurner

 

• MTT POSTS BY CATEGORY
SEARCH

 

Entries in Marketing (164)

Tuesday
Apr172018

20 Creative Marketing Resources For Musicians On A Budget

If you’re like most musicians from humble beginnings, you likely don’t have a very large pool from which to gather money to support your dreams in the early stages. Here’s a collection of affordable, often free, resources to help you get your feet off the ground and save as much money along the way.

Click to read more ...

Monday
Apr092018

Business Cards For Musicians

Business cards, we’ve all had them. Some of us swear by them, others say “neh” and do away with them. Whatever type you are, I’m sure someone’s handed you one at some point. And you probably thought, “what the hell am I supposed to do with this?” Or maybe you were like “sweet dude, I’m gonna call you right away.” Either way it probably got you thinking. You may have thought, “wow this person really comes prepared.” I seriously doubt you thought, “heh, look this guy, what a dinosaur, still uses business cards.”

In this article we’re going to take a look at a few things you can do with business cards to stand out amongst the sea of musicians out there, and why business cards for musicians still can be used today.

Click to read more ...

Wednesday
Apr042018

The Music Marketing Manifesto: 10 Principles For Success

Five years ago, we were asked to write a simple marketing guide for unsigned bands and independent artists. We came up with ten principles for success and it was shared on the Unsigned Guide Music Blog. Since then the music industry has changed dramatically with the shift from music sales to music access. iTunes has been replaced by Apple Music and downloads with streaming. Spotify is increasingly becoming the default music service for the masses. With these developments ringing in our ears, we decided to update our principles for success.

Click to read more ...

Sunday
Apr012018

Your Band Is Your Brand

Your band is the music making machine that will enable your career, and your brand is the face of your music that people will learn to know and love. Your brand can be a powerful and invaluable asset that holds deep meaning for your fans and others who interact with it.

Click to read more ...

Tuesday
Mar202018

Artists & Musicians Are Wasting Time With Social Media

The web is a flutter with news and panicked updates on the decline of Facebook media reach. They saw organic reach drop 52% in 2016 and engagement for brands drop by over 20% from January to August in 2017. Add to that declarations of “Organic reach on Facebook is dead” from this year (2018) and you can see why anybody who’s not pumping copious amounts of cash into the platform’s paid reach and advertising system is wasting their time.

Click to read more ...

Monday
Feb262018

How To Write An E-mail Pitch That Gets Your Music Heard

Here are the five key elements you should include to make your pitch e-mails stand out from the rest.

Click to read more ...

Monday
Jan292018

Marketing Your Band: 13 Essential Strategies

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

Once you’ve decided that you’re getting pretty serious about this whole music career thing, you know that you have to start putting in the effort to come up with effective band marketing ideas.

But if you haven’t gotten much farther than “make a Facebook fan page and post a bunch of stuff,” don’t worry — we’ve got you covered with 13 essential marketing strategies to add to your list!

Click to read more ...

Thursday
Jan252018

Poster-Worthy Pics: 4 Essentials Every Band Photographer Needs On Hand

Shooting bands can be a fulfilling and invigorating experience for any professional photographer. Musicians are some of the most creative and inspiring people around. Photographers who want to show off their imaginative streaks, because of that, often genuinely enjoy working with them. If you’re a photographer who regularly works with musical acts, you need to invest in these four things as soon as possible.

Click to read more ...

Monday
Jan152018

Band Marketing: How Your Tour Bus Can Double As An Advertisement

When you’re in a touring band, you want to do everything you can to get word out. There’s no such thing as having too many fans. While you’re out on the road, you can grow your following. Your tour bus is the perfect opportunity to advertise your band. It just requires you to be innovative and creative. Here are four ways your tour bus can double as an advertisement.

Click to read more ...

Tuesday
Dec192017

How To Make A Great Website For Your Band 

Look at any full-time, legitimate band. What’s the difference between them and a minor band? They have a website. Here’s how to build a great one.

Click to read more ...

Tuesday
Nov212017

Creative (And Unusual) Music Marketing Methods

There are more musicians than there have ever been before, and they all have a platform online to put their music out there for the world to hear. It isn’t enough to just put music up online and expect people to pay attention, and as the world of marketing changes people are looking for ways to stand out. Some of the classic, tried and tested marketing methods are still doing the business for bands and artists, but there are also some new ways people are trying in order to get more eyeballs to their project.

Click to read more ...

Monday
Oct162017

10 Principles Of Great Music Web Design

Guest Post by Melanie Kealey from the Bandzoogle Blog

It’s no secret that in order to appear professional, your own website with your own .com address is essential. So what ingredients make for a great musician website exactly? You’ve got the music of course, some images, videos, and show dates.  

Pulling together content is an easy first step. The part where many musicians get stalled is with the website’s design.

Click to read more ...

Thursday
Sep142017

How To Prepare For Your First Big Music Event

The first big music event at your venue will introduce you to the ins and outs of everything that can and likely will go wrong with hosting this type of event. While it will be important to take many notes on how your venue could do things better, it is not impossible to get a lot of key things right the first time around. The following are a few tips to make sure that the first big music concert your venue hosts is a hit with those who grace your establishment.

Click to read more ...

Monday
Jul242017

9 Ways To Get More Fans On Your Mailing List

This post was written by Lisa Occhino and originally appeared on the Bandzoogle Blog

If you do some quick research on how to get more music fans, you’ll find plenty of suggestions for getting your name out there and getting heard. But once you’ve captured someone’s attention, how do you keep it?

Click to read more ...