Streaming For Musicians: The Data That Matters Most

This post by Lisa Occhino originally appeared on the Bandzoogle Blog

As we’re sure you’ve heard countless times over the last several years, the chances of making a living solely off of streaming income are slim to none. But does that mean that making your music available on streaming services is pointless? Far from it.

Major platforms like Spotify, Pandora, and Apple Music have begun rolling out robust dashboards for artists to not only track and analyze how your songs are performing, but also to provide you with invaluable streaming data that can help you understand who your audience is, where to tour, how to most effectively spend your marketing dollars, and much more.

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No One Told Us We Had A Radio Hit In Poland!

When it comes to radio, the music industry is still primarily based on reporting. This means that mistakes and inaccuracies happens all the time. My vision is to have to a transparent music industry where music usage is based on monitoring, instead of reporting, so that in the future every artist will get compensated accurately and fairly.

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