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Entries in facebook (28)

Tuesday
Mar112014

5 Social Media Secrets for Indie Musicians

Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human - socializing. I know, it’s hard to find a balance between social and promotional - afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.

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Friday
Aug302013

Fans To Add Social Music Game To Indie Artist Facebook Pages

Doing things changes things. Let’s do something about real indie music discovery on Facebook. Let’s enable every indie artist to have their own “Candy Crush” kind of Facebook game that focuses fans and their friends on playing the artist’s music?

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Monday
Apr292013

Facebook For Musicians: Getting It Wrong, And How To Do It Right

Hey guys. Today I wanted to talk a little about the social giant ‘FB’. How to promote your music on Facebook, and why the majority of musicians are using it in the wrong way. That’s right; A lot of people aren’t using it right! Furthermore, a lot of musicians have unrealistic expectations about what Facebook should be used for. You’ll know if this is the case if:

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Saturday
Feb092013

How Do You Get Someone to Read Your Email?

I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.

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Wednesday
Nov282012

10 Steps Ever Artist Must Take to Promote Their Tour

Do you have a tour or one-off show coming up? Let’s talk about how to promote it.

Now, I understand that there are many debates on where the responsibility of promoting lies (some argue the venue/promoter, some argue the artist). Those debates aside, let me say this: the time and money that goes into strategically promoting your shows will always provide a good return on investment. Who doesn’t want to gain a reputation as a hard-working artist willing to do nearly whatever it takes to make the show a success?

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Monday
Oct152012

How to Get More Fans on Facebook

During a consulting session earlier this week, I was asked “How do you get more fans on Facebook?”

I began by talking about the usual techniques: advertising the Facebook page, better cross-promoting with other sites, increasing engagement, etc. However, the more that I thought about the question, the more I realized it was the wrong question. Many artists are constantly looking for ways to increase the number of followers on their Facebook or Twitter. They even buy fake followers to do so. But the bigger question isn’t amount how to get more fans on Facebook, it should be more about how to get more fans, period.

When you are staring at your Facebook fan page and are thinking about how to increase the number of likes, think about the bigger picture: how can you increase the number of fans. Who cares if you have a large number of followers but no one buying your music or attending the shows? When you increase the number of genuine fans, your social media metrics automatically increase.

So how do you get more fans? Many of the important thoughts about this are covered in The Best Social Media Site for Bands as well as in How to Develop a Hardcore Fan Base. Enjoy :)

Friday
Sep282012

Are you engaged?

From BRASH! - A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

 

Click to read more ...

Thursday
Sep132012

Harnessing the Power of Facebook to Build Interest in Your Band’s Website

So many startup bands have websites that remain unseen. So you might ask yourself “why have a band website?” Well, the answer is that a band website is not a standalone marketing outlet for your band. These days, any band that hopes to be successful needs to fully involve social media in its online marketing plan. One of the best (ok, the best) ways to get your band online is through the use of a Facebook page. Of course, you probably know that. But what you might not know is how you can support your band’s official website (and web store) with a Facebook page. The two mediums can go hand and hand to bring you new fans, and added income.

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Friday
Jul062012

How to Use Facebook Events to Promote Your Shows/Tour

If you’re like me, you’re bombarded with Facebook event invitations everyday. Most of them are for events out of town and I end up blocking/ignoring the people or pages that continue to send this spam out. However, every once in a while, I get a great reminder of something: an old friend playing a show in town, a birthday party, a wedding, and so on. It’s not all bad. So let’s talk about how you can use Facebook events properly to promote your gigs. Follow these steps:

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Thursday
Jul052012

Facebook Ads! Are they really that effective?

Facebook is the new black, as some would call it. As one of the biggest social networks around, getting your music out there using this network is vital. But are Facebook ads an effective way to increase your ‘fan base?’

Recent blog post by Hypebot suggested that Facebook’s ad revenue is decreasing. Karsten Weide, Vice President of Media and Entertainment at IDC stated that:
“The effectiveness of advertising on Facebook is just really terrible,” 
“Advertisers are realising that Facebook isn’t as effective as they first thought. They’re pulling their money and taking it elsewhere.”

 

Click to read more ...

Friday
Jun012012

Fans Are Like Friends – So How Do You Keep Your Friends?

One of the biggest challenges for a band or artist is to attract, engage and retain fans. When considering this challenge it appears there are clear parallels with the way we manage the relationships with our friends. So how do we maintain our circle or friends, and how can we apply these principles to attract, engage and retain fans?

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Tuesday
Mar202012

Has Facebook grown too big for itself?

Has Facebook grown to big for itself & actually listen to the voice of its users?

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Friday
Feb242012

Fan Engagement Gets Revealing

Fans are often eager to be the first to know and tell their friends that a favorite band is coming to town. Social media facilitates a certain amount of this organically, but how about harnessing the excitement of a tour launch to amplify the results? For the launch of their co- headlining “This World Is Ours Tour,” Escape the Fate and Attack Attack!‘s management team at The Collective built a custom Facebook app that used fans’ engagement to actually reveal the dates.

Click to read more ...

Thursday
Feb092012

"Are you engaged?" from BRASH! A Music Marketing Blog

Getting involved with your following

When I speak of being engaged, in a Marketing perspective it doesn’t mean to “Put a ring on it”. As we all know, you can be engaged with people by becoming involved whether its in a business aspect or a relationship.  As an artist, you should want to have engaging conversations with your fans, interested media outlets, and industry professionals.  This will help you to expand your brand and exposure in the industry.

Click to read more ...