13: Sometimes It’s Better To Think Small

October 26, 2009
Ariel Hyatt in Mindset, Mindset/ Who You Are Being, Phil Putnam, Synch licensing, abc, cw, made, mtv, real world, vh1, viacom, who you are being

There’s more to life than ABC and the CW. 95% of paid Synch license placements happen beyond primetime network programming, so cast your line in the ocean rather than a puddle. (NOTE: Viacom pays zilch for music placements, which is pure evil since that includes MTV and VH1. It’s amazing exposure to get placed on Real World or MADE, but there’s no paycheck.)

-Phil Putnam

http://www.philputnam.com

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).