Licensing Agencies have relationships with TV/Film production companies and work to get their clients’ music placed in TV shows and films. The beauty of this is that a contract with a Licensing Agency is non-exclusive, according to current industry standard. That means you can sign with a few agencies and have them all work- ing to place your music. It may add some more work for you on the admin side, but can payoff on the paycheck side. Note, however, that standard cut for the Licensing Agency is 50%, so if you can get placements without them, do it. And never sign an exclusive Licensing contract.
- Phil Putnam
