In this DSP era, getting discovered in such an insanely crowded space is the main focus for artists looking to make it big. Platforms like Spotify and Apple Music offer MILLIONS of tracks, so how is it possible to get recognized as an independent musician trying to break through the noise?
One good way to do it is with playlisting.
Your audience engagement across Facebook, Twitter and Instagram are very important to DSP editorial teams and third-party curators. Your social media engagement is a reflection of your fandom both online and off. But remember, social traction is relative. Getting 200 likes on a post normally isn’t that big of a deal. However, for someone with only 400 followers, that’s awesome.
There are many things you should be doing to keep your socials in tip top shape:
Reviews, interviews and blog/publication write ups that back your sound can not only help raise awareness of your existence, but also vouch for how great you and your music are. (Especially when most articles include a link to whatever you’re promoting right now.) This type of press will help you direct traffic to both your streaming and social media profiles and if people like what they hear, you’ll be sure to gain some adds on their personal playlists too. It’s a win-win.
Need some help? Tips for Pitching Your Music to Blogs and Writers
To catch the attention of playlist curators, the key is to be consistently active on your streaming profiles to show you’re committed to your craft and ready to collaborate. Make sure your streaming profiles are up to date with the most current info about new songs, upcoming shows, etc.
If you haven’t already, there are some things you should take care of first:
Algorithmic playlists are auto-generated based on things like listening history, trends, and most-shared music. Spotify’s algorithm is also taking note every time people save your music to their queue, library or their own playlist and takes into consideration the number of followers you have. All these factors can help you land a spot on one of these playlists.
To learn how, check out: Types of Algorithmic Spotify Playlists and How to Get on Them
If you didn’t know, there are tastemakers who aren’t among a DSP’s in-house playlisting team who create curated playlists. These are the people out there making playlists independently, who have a lot of followers and who the DSP’s trust as a respectable source for new music.
The first thing you should do is reach out to them via following them on Spotify. Then, you can go ahead and share your track with them. Include a note asking them to consider adding your song to one of their playlists. Whether or not they decide to add your track is largely influenced by your social presence. If you’ve got a lot of followers, this could be the thing that convinces them to give you a shot and close the deal.
When you’re going about pitching your track to be included on a playlist, make sure you include any and all relevant information you’ve got, like specific details about the song/genre, your vision going forward and the story behind the song itself. You want to include anything that’ll catch the curator’s attention and help you stand out among the crowd.
This is also where you get to throw in all those important marketing drivers. DSP’s take everything into account. They look at past streaming numbers, off-platform promotional plans, social stats, etc. Be as thorough as you can when explaining your overall campaign around the release.
You really want to make it easy for these curators to decipher where your track will fit in among their playlists. To do this, you need to describe your sound as accurately and specifically as possible. Come up with some tags that describe the mood and genre your song fits within. All of this will help them place you on a playlist that’s perfect for you and perfect for the playlist.
The most universal way to catch the interest of an influential curator is to simply have great music.
If your listeners are loving your song and you’re getting a lot of organic traction before it’s even been playlisted yet, you’re already on the right track. If your listeners see how great it is, whoever you pitch the track to will see it too. All in all, DSP’s want to see the story behind your tracks. Each song on their playlists tells a larger narrative, and your marketing efforts on social media, blogs, publications, etc. are what’ll illustrate your story to curators.
Ultimately, there’s no perfect method or process to get you on these coveted playlists. But with a little luck and a great strategy, all your hard work will pay off.
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Author bio: Randi Zimmerman // Content Writing Ninja & Music Addict @ Symphonic Distribution