Guest post by Nora Mark of Academized and Stateofwriting.
While writing email marketing content might seem like the sort of thing a big business would do, especially if they’re trying to sell you something, there are plenty of benefits a musician such as yourself, or your band can enjoy from running an email list.
With the ability to reach your fans on a one-on-one basis directly into their inbox, the opportunities to further build a community are endless. However, this is only if you get it right! Today, we’re going to share seven need-to-know tips to help you write emails in the best possible way.
#1 - Define Your Fan Base
Before you even think about typing a letter, it’s important to make sure you’re taking the time to think about who your fan base is, and therefore, how you should go about communicating with them. This will include things like your tone of voice, the language you use, and your overall style.
This is so important because if you’re writing for a style that’s not suitable to your fan base, they’re not going to want to read your content.
#2 - Spend Time on the Subject Line
It’s all well and good writing the best email ever written, but if you don’t spend time on your subject line, nobody’s going to want to open it to find out. This is why it’s so important to spend time creating your subject line.
“Be genuine and authentic with what you write but make it an intriguing enough for people to want to click and see what you’ve got to say” says Brady Kohlmeier, a Marketing manager at Australian reviewer and Boomessays.
#3 - Be Yourself (Have Personality)
When you’re writing an email, it’s easy to write the words you want to say, but harder to actually phrase your sentences with the personality you have. This is why you need to be mindful of how you’re writing and inject a bit of your charm, humor, charisma, and style.
#4 - Speak Face-to-Face
Again, hand in hand with the consideration above, it’s easy to fall into the trap of writing an email but then thinking that you’re writing for your fans, not to your fans when it should be the latter. When you write your emails, write in a way that you’re speaking to them individually, rather than a collective fanbase, as this will really help to make your emails more personal and effective.
#5 - Use Online Tools to Improve Quality
Understandably, you’re a musician, not a professional writer, but that doesn’t mean you shouldn’t be producing high-quality emails that are well versed. After all, would you take the time to read an email full of mistakes, typos, and other written errors?
Fortunately, thanks to the internet, there are plenty of online tools available that are designed to help you achieve quality. Here are some of our favorites;
Academ advisor / Study demic - these are two websites full of email copywriting guides for you to follow to make sure you’re writing well-structured and informative emails.
Essayroo - as mentioned by Revieweal, this is an online editing tool to help you format and perfect the layout of your email marketing content.
Via Writing - Use this online tool to help check, correct and improve how you use grammar.
Big assignments / Oxessays - These are two of the leading online formatting tools to help you perfect the design and readability of your emails.
My Writing Way / Ukwritings - Use these two leading tools to generate keywords for your emails, as well as catchy subject lines and subheadings.
#6 - Write for Mobile Devices
This is a common point to remember across all kinds of email marketing, whether you’re a business owner or a musician, but it’s important to remember to write your emails for mobile devices. This is because statistics show that over 50% of all people will read emails through their mobile devices =, and if your email isn’t formatted properly, they’re not going to want to read it.
Break up your paragraphs, use optimized images, and make sure everything is laid out in the easiest way possible. The best way to check this is to simply send the email to yourself and read it on your phone first!
#7 - Use Calls to Action
At the end of your email, you’re more than likely going to want your fan to do something else, whether this is check something out, listen to your new music, buy tour tickets, follow you on social media, or whatever it is.
This is why you need to include a call to action written with actionable language. Be direct and concise with your actions and your fans will be happy to go forward.
Conclusion
As you can see, there are lots of things to think about when it comes to writing emails for your fanbase as a musician, but the most important thing to remember is to be yourself. Don’t try and be someone you’re not, and remember that your fans are fans because of who you already are!
Nora Mork is a marketing journalist and blog editor at Academized and Stateofwriting. She shares her experience by speaking and events and writing articles for online magazines and blogs, such as Australian help.