In today’s music industry, gigging is a huge revenue for a lot of indie musicians. Unfortunately, there’s also a lot of competition for the limited gigs available. Just standing out of the crowd of talented performers can be a challenge, especially when you’re trying to grow into cities and towns you’ve never played before.
If, however, you are dedicated and have a strategy in mind when looking for gigs, you’ll have a much better chance of getting noticed. I’ve broken it down into 5 basic tips that you can follow as you’re trying to book more gigs.
1. Collaborate
Collaboration is the first step to this equation. I’m sure you know how hard it is to get a spot in new venues, especially if you’re not yet at the point where you’re working with a booking agent. Venue owners and promoters just feel safer booking a band that they know can fill the room. If, however, you can connect with the bands the promoter knows, you might be able to get gigs you wouldn’t normally have access to.
Let’s say you want to be able to play in a new city or even a new country. Make a connection with a band or musician with an established fan base in the area. To make the most of this strategy, target a musician or band with a similar style to you who plays similar size venues. Propose a headline-trade. In other words, you’ll open for them in their home city and they’ll open for you in your home city. This puts both of you in front of a new audience. It’s a win-win!
2. Network
A headline trade also puts you in front of promoters, booking agents, and venue owners in new areas, but its up to you to actually make the connections! Don’t be that band who just plays, takes the money, and leaves. There’s a lot more to gigging than just playing the show! If you really want to make the most of each gig, you need to be networking with anyone you can before and after your show.
Introduce yourself to the venue owner or promoter. This is the person you need to impress if you want to play at that venue again. You want to go beyond this and introduce yourself to the other bands and musicians playing that night, and even the crew in charge of lights and sound. Take the opportunity to meet everybody you can.
3. Be proactive
Unfortunately, the days of getting “found” by a record label in a small club are over for the most part. Unless, of course, you take a proactive role to orchestrate the connection. Industry people may not be hanging around the local clubs looking for artists, but they might be there if you invite them!
This strategy worked for a New Artist Model student Tomas Karlson, and it can work for you too. His band was looking to connect with a booking agent to help them get gigs in new cities. Agents get contacted by hundreds of bands looking for help booking gigs. If you really want to stand out, don’t tell them about your gigs, show them what you can do. Invite them out to the show. They will be able to see first hand how many people you can draw and the energy of your performance and the audience. Tomas’s band now works with a great booking agent who is helping them book other gigs in Europe.
4. Be prepared
First impressions are everything, so you need to make sure you’re prepared. It’s a good idea to have a short “elevator pitch” ready in case anyone asks about your music. This should basically be a few sentence sum-up of your sound and what you’re working on. You don’t want to bore them with your whole life story - just give enough information to pique their interest. Give them a phrase that they will remember and hand out a business card.
From here, you should also be able to direct them to a website or online press kit for more information. This will give them access to a more detailed bio, photos, music, and most importantly, contact information. You shouldn’t leave the contacting completely up to them, though. Ask for business cards or email addresses and propose a meeting over coffee. After all, a great connection isn’t worth much if you don’t follow up.
5. Play your best every single night
This may seem obvious, but it’s worth mentioning. When you’re in the business of playing small club gigs, you need to be on top of your game every single night especially if you live in a city where there is so much competition for one spot.
You may be playing a similar set every night, but someone out there in the audience is probably experiencing your music for the first time. This person could go on to be just a regular fan, they could go on to be your biggest fan, or they could even be a local booking agent interested in your music. Either way, if you don’t give it your all every single night you will fail to make the great impression that will make that person believe in you and your music.
The New Artist Model is an online music business school for independent musicians, performers, recording artists, producers, managers and songwriters. Our classes teach essential music business and marketing skills that will take you from creativity to commerce while maximizing your chances for success. Get 5 free lessons from the New Artist Model online courses when you sign up for our mailing list.