You should consider monetising your music on YouTube rather than simply allowing them to run ads on your music. Setting an effective sales funnel can help you earn more traffic to your music on YouTube.
The following sales strategy can help you earn more money from your music on YouTube.
Go Into Partnerships
You should look for new ways to get your music to the public from external sources. A simple strategy such as partnering bingo sites for example, to use your music in brand promotion videos can yield results. Bingo players generally looking for bingo playing opportunities can be attracted to the music, which will lead to them seeking your music out on their own. luckytouchbingo.com has a good selection of such sites to partner with.
Utilise YouTube’s Content ID System
There are numerous videos being uploaded on YouTube daily. But they get different visitor traffic due to the strategy that every musician implements towards getting paid for their music. Hence, it may seem like looking for a needle in a digital haystack when tracking your performance.
That’s where YouTube Content ID comes in. It exposes your video to billions of viewers out there. The good thing is that it makes digital ‘fingerprints’ of sound recordings. YouTube sends notices to all of the copyright owners they know when they detect a match of your own music uploaded by another person.
As a copyright owner, YouTube gives you the choice to:
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Instruct YouTube to remove the video;
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Let YouTube display the video without ads; or
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Allow ads to be placed on your YouTube videos in exchange for a percentage of the ad revenue.
Create effective video titles
You should be keen when creating the video titles in order to ensure that they are easy to find and that it reaches the relevant target audience. You are advised to choose a strategic keyword that can make it easy for anyone to access your video on YouTube. For example, you can consider adding your own name in addition to the song name and the word ‘cover’ in your video’s title.
Understand your audience better by using analytics
YouTube for Artists is one of the best tools that YouTube released to help musicians see which videos are popular amongst their fans and the ones that are rarely viewed. This helps a lot because the musician can easily learn where they are going wrong and customise their videos to attract as many viewers as possible.
Ask your fans to subscribe to your YouTube Channel
Asking your fans to subscribe to your YouTube channels helps in marketing your videos and also increasing your fan base. You can easily create a subscription button at the end of every video in your channel. In addition, the fans that manage to subscribe to your channel will get updated whenever you upload a new video. This helps to retain your fan base while expanding it at the same time. That means that you will earn more money from your videos on YouTube.
The above strategy has helped many musicians earn big time from their videos on YouTube. Follow the above guidelines to make money from your videos on YouTube.