The process of promoting an album should always begin before the recording of your first session. During concerts, you test and determine the songs your audience love the most. A solid campaign before release can help build excitement for your album release, develop your target audience, and turn occasional fans into real fans. Through music, people can be brought together uniquely.
1. Release a single and video
To help promote your new album, you can release a single and music video and perhaps a pre-order launching your official release. Gather opinions on the suitable songs and think deeply about them on your own, and then put them on your website and all your social media handles to reach your fans. It will help excite your fans and look forward to the album release and enable you to acquire new followers along the way.
2. Knowing your fans
Understanding what your fans love and being able to meet their needs make your album a huge success. When you relate your fan’s interests in your music, you will involve them on extensive levels. Consider hanging out with your fans during tournaments, local attractions and malls and offer them an adventure that they will not forget in a long time. Capturing and uploading them to your platforms will make them go viral. You can also offer your fans orders for band T-Shirt printing to promote their businesses and get your music out there.
3. Promote your album to bloggers
Blogs can help promote your music to new fans. There are various genre-centric blogs where bloggers review and post music. When you find sites that fit your style and genre, ensure to go through them and establish the right person to send in your music. You should ensure that you send your music to a blogger who writes about your kind of music and interested in what you are giving them and include attractive album covers to impress your audience.
4. Promote your album to the radio
Radio is one of the tools for promoting music. You can reach out to radio producers through cold emailing and cold calling to get interviews and performances on radio. When doing your research on radio stations and their programs, ensure that they suit your genre, and you are conversant with the type of music content they play. The whole radio promotion requires patience and persistence.
5. Promote your album on social media
Social media platforms for promoting your album require great marketing strategies to sell fast. Sometimes considering where to start can be overwhelming, but it is always good to tell your story. You are your marketing asset in terms of brand, product and image. It always takes time and effort to manoeuvre through the noise found in social media; hence it requires patience and open-mindedness.
6. Set up a pre-order
Setting up pre-orders can help your target audience who did not get crowdfunding for the album and accept orders immediately after promoting the release. It is advised to set up the pre-order on your website to access statistics on the pre-order performance, the number of views on your videos, times they played your music and fans’ emails doing pre-order. Having a pre-order will grant you a call-to-action for any interviews you attend.
Final Thoughts
When it gets to the promotion of an album, you get back what you invested. The more the work, the more and better results you get. It is always suitable to budget your time well to plan and execute to deliver outstanding results to your target audience. The making of great music needs to be the focus of all artists.