Keep Shooting High-Definition Music Video and Related Material

November 5, 2009
Bruce Warila in Advice from the Experts, Effective Publicity and Promotion, Expanding Your Fan Base, music videos, promotion, publicity, video

Here’s another reason to shoot high-definition video that’s connected to your music-related ventures:  Demand for short, interesting, compelling, non-explicit, music-infused, high-quality, high-def content is going to be driven by the digital signage industry.

I have been doing some work for a venture that’s focused on digital signage. Here are some stats to consider:

• Digital signage is going to be an explosive growth (exposure) opportunity - with over 500-million connected screens predicted to be in the market by 2013.  
• The combination of all the impressions generated by all the connected digital signs - already makes digital signage one of the largest impression-generating networks on earth.

Since the average exposure (time) to digital signage is relatively short, music videos are perfect for digital signage loops.  Expect new mass-exposure opportunities to grow out of the digital signage networks over the next twenty-four months.

Question:  Do any MTT readers have high-quality music videos that they feel are under exposed?

About Bruce Warila

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).