The experience of going to a concert is unparalleled. There’s the sense of belonging, knowing everyone present has a shared love of the band and is looking forward to a great time. Energy is high. Excitement and positivity radiates from the entire crowd. Music can bring people together in a powerful way. It transcends boundaries and provides an escape from the mundane and the anxiety of everyday life.
While the music itself is, of course, the vital component of any great concert going outing, the venue will play a major part in the overall satisfaction of the experience. The location and set up of the performance can greatly enhance the sound, or detract from it. Keep your audience happy by considering all the details and providing them with a memorial excursion. Customer happiness will keep them coming back for more, and word of mouth praise will only increase the demand you get.
It’s not even necessary to argue this one. The quality of the sound can make or break a concert. A good venue has all the bugs and kinks worked out in advance to ensure a smooth operation.
Pay attention to set up and have knowledgeable people handle the wiring. The best equipment should be used for optimal sound and should have the power needed to produce the quality and volume of sound that music lovers expect to hear. A commercial utilities company can be a reliable source to help you get the power you need to handle your requirements
Every concert venue should have a few necessary features. Clean bathrooms, souvenir and shopping, and food and drink stands. These are the basics to keeping your customers happy, but not the sum of the areas you should be looking at. Have clear instructions on parking and label the area so people can easily find their cars later on. After a long but pleasant night, it can be difficult to locate your vehicle in a sea of others if there aren’t marked sections.
A must have is access for wheelchairs and other accommodations. You should be ready to cater to all needs. Safety is another key feature. It’s important that you have emergency medical care and employ security guards to keep the peace and discourage unsafe or distracting behavior.
The type of space that you have available will determine what improvements you are able to make. A small, indoor setting requires different handling than a large outdoor venue. An indoor space can be cozy and intimate, but shouldn’t distract from the music with too many decorations or lights. Know your bands, too. A rock band will have a different esthetic than a country band, and require a slightly different atmosphere.
Seating should be provided that is comfortable, but doesn’t block the view of the band for other customers. If your venue is outside, you should have a pavilion over the stage area in case of inclement weather. The pavilion can house the formal seating for guests who want a place to get off of their feet. If room is available, you can use lawn seating as well. Lawn attendees are further away from the stage and should have big screens and speakers to feel a part of the show and ensure great sound quality. The lawn is a more informal place for people who want to stand or move around more and not be restricted by assigned seats.
Keep things clean. Clutter and mess can pose a risk for falls and other accidents, and it detracts from the experience. Provide trash and recycling receptacles around the venue and encourage your customers to be respectful and do their part to keep the venue in good condition. A cleaning crew should be employed to do a deep clean of all the facilities after each concert. This ensures safety, tidiness and visual appeal, and promotes a safe and sanitized environment.
Make your venue the best it can possibly be by working with the locale and playing up your strengths. There’s no need to go crazy with the details. You can offer some great amenities and perks, but concert goers appreciate good sound above all.