When the world’s largest social media family went down yesterday, the panic for many was real. “What if I’ve lost all of my followers” screamed influencers the world over! For anyone who makes a living off their influence, this outage was the digital equivalent of a fire at the factory! Imagine all those thousands of hours spent creating content and engaging with fans all wiped out with one dodgy DNS setting.
For many musicians, a similar thought would have occurred, but in reality, the impact for the majority would have been far less catastrophic. Why? Because most musicians collect Likes and Followers, not Fans.
Remember, social media was meant to make it easier to communicate with your fans, but for many, it’s just made it easier to create a barrier. On social media, most musicians just talk at their fans rather than talk to them.
Let’s be real, the vast majority of content shared by musicians on Instagram or Facebook is uninspiring ‘me’ content. Is it any wonder why engagement is low and nobody actually listens to your music?
Today is a new day, Facebook, Instagram and Whatsapp are back and we have a chance at redemption. Here are three things you can do to make a difference:
These three small actions can make a huge difference on the journey from followers to fans. Next time Facebook goes down, you might just have to worry! In the meantime start talking.
Originally published on Right Chord Music
Words Mark Knight