I was recently invited to speak at a TEDx event. I spoke on the subject of fan experience. Here it is… enjoy! Find out more at www.thefanexperience.co.uk.
Author Biography
Leena Sowambur is an established expert in digital music business. She has two music business degrees and ten years in digital marketing and PR. Leena has held roles within Sony, award winning digital marketing agency Outside Line and the pioneering music dotcom Peoplesound where her clients included Universal, EMI and Warner. Leena also has indie sector experience with clients such as Sanctuary, Echo/Chrysalis, Beggars Banquet and Ministry of Sound as well as boutique labels such as Tummy Touch, Warp and Wiiija and Telstar.
Some of the artist campaigns that Leena has worked on include:- Shakira, Longview, Chris Brown, Destiny’s Child, Darren Hayes, Take That, Angie Stone, John Legend, Rod Stewart, Luther Vandross, Paul Oakenfold, Pulp, Pink, 50 Cent, Eminem, Bon Jovi, Empire Magazine soundtrack compilation, The Total Music Mirror Premium CD Giveaway comprising of Pet Shop Boys, Cream, Kaci, Muse, BBMak, Zero 7, Beverley Knight, Cher, Depeche Mode, Oxide and Neutrino; Red Magazine Feel Good compilation including Moloko, Lisa Stansfield and Catatonia; Metro Life Live In London covermount CD including Suede, Basement Jaxx, Turin Brakes and Carl Cox; Instant Music Premium CD Giveaway comprising of Stereophonics, Travis, Marti Pellow, Stereo MCs, Feeder, Shaggy and Gabrielle; Eve Magazine compilation including Groove Armada and The Orb.
Leena speaks all over the country on the subject of digital music business. Events regularly include University of East London, University of Chester, University of Westminster, The Manchester College, London Metropolitan University, Croydon Council, Southwark Council and Portobello Business Centre. She recently spoke at TEDx.
Leena’s business “Positively Music “is a coaching business that helps top music industry organisations create communities of raving fan customers. She is writing a new book called “The Fan Experience” focussed on the music fans’ growing role in the music business with the audio visual product and training courses to match.
Leena speaks all over the country on the subject of digital music business. Events regularly include University of East London, University of Chester, University of Westminster, The Manchester College, London Metropolitan University, Croydon Council, Southwark Council and Portobello Business Centre. She recently spoke at TEDx.
Leena’s business “Positively Music “is a coaching business that helps top music industry organisations create communities of raving fan customers. She is writing a new book called “The Fan Experience” focussed on the music fans’ growing role in the music business with the audio visual product and training courses to match.
You can get the first chapter of Leena’s new book here.
If you want more freebies visit the links below you can get the full report for ” The 7 Big Mistakes That Indie Musicians Make In Music Business” at
You can also get “The Fan Experience Tip Sheet 101 Tips For Brilliant Fan Experience” Check out the sampler and sign up for it at the link below.
http://www.positivelymusic.co.uk/freebies.html
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Find out more about Positively Music www.positivelymusic.co.uk
Read more about Leena Sowambur at www.leenasowambur.com