Startup offers a digital outlet for artists to release their new music through promotional tools and exclusive online events. 

Release Party officially launches its self-service platform, which offers a seamless end-to-end experience for artists and audiences alike. In addition to their original livestreaming service, artists will soon be allowed to share smart links with their fans and notify them via text message when their new music releases.

Artists have an outlet to debut their new music through a livestream or pre-recorded content while earning immediate revenue through optional ticket sales. Release Party recognized that artists put countless amounts of time and effort into planning and producing new projects without being able to promote them or turn the release into a shared climactic occasion with their fans. Making the decision to cut out advertising provides an uninterrupted experience for all. For this purpose, Release Party launched new features for artists to make their global release an exciting moment. 

New features include a chat function during livestreaming and a backstage area for artists which allows them to schedule live shows, set ticket prices and provide payout information. As a simpler alternative to a live performance, Release Party offers to stream pre-recorded audio or video files. In addition, the platform will soon provide smart links for artists which will give fans the opportunity to sign up for text message alerts on the artist page. “There is evidence that text messages have a 150% higher conversation rate than social media and email campaigns combined,” says co-founder, Artur Muehle. 

For artists with little live streaming experience Release Party partnered with a global operating production company to produce high-quality content to suit all needs. “Our hands-on approach not only differentiates us from other streaming sites, but also helps to co-elevate everyone involved,” says co-founder and former Spotify engineer, Tom Macmichael. “Our vision is to be the leading go-to platform for new releases.” 

Release Party provides artists with the tools needed to reach listeners on a global scale, offers an outlet that is lucrative, and fosters musical creativity and ingenuity. For more information, visit www.releaseparty.live.