Gone are the days where you needed to create a demo, submit it to a record label and hope for a deal. With enough capital, you can record your own music, promote it and become an independent artist. While it’s not an easy process, you can develop strong strategies to help you find traction within the marketplace. Consider some of the best SEO tips you can use in order to get your music to a wider audience.
SoundCloud, Spotify and other streaming platforms are important for the independent artist to become well-acquainted with. However, YouTube is definitely a place to focus a lot of attention. This is primarily because it’s owned by the most visited website in the world, Google. The key is to find music within your genre that’s trending. Consistently perform covers of different songs by popular artists. Put the right keywords in the backend of the video. Eventually, a few of those covers will go viral to provide you some great exposure.
Choosing the right title can easily make or break your content. If people don’t know that your videos exist, it’ll be hard to find you. Therefore, focus on creating titles with keyword phrases that people will definitely look for. Don’t make the title too unique, as you’re still building your name and need to get in front of a wider audience. If the name of your band is ‘Amazing Wildflower’ and you all are performing a cover of Louis Armstrong’s What a Wonderful World, a great title might be Louis Armstrong’s What a Wonderful World Cover by Amazing Wildflower. This includes the phrase people will look for (Louis Armstrong’s What a Wonderful World) and the fact that it’s a cover by your group.
While there are tons of online programs and tools that can teach you how to find the right keywords for every piece of promotional content, it’s not always the easiest process. This is why it’s a great idea to schedule a virtual meetup to discuss SEO with an established marketing professional. This one part of the process will save you so much time in the long run.
While spreading your music to your family members and friends is expected, you’ll want to go beyond that. Even though the process might seem intimidating, you’ll feel better about it when you develop a solid content creation schedule and plan. Before long, your fans will promote your music even when you’re sleeping.