If you’re an artist or a band that’s new to the world of social media, hashtags may seem confusing or pointless. These little symbols are a vital way for way people communicate and digest information online. Not only are they important but they can also increase your engagement rate and followers.
A hashtag is social media’s way of categorizing something, whether it is a Tweet, an image, or video. It allows web surfers (who can be fans or potential fans) find your content related to the keyword you use that can be related to a specific topic, music genre, upcoming show, or new music. For example, let’s say you want to promote your latest song on Twitter: ♬ Check out my latest song | “Lean On”(insert link) | #NewMusic #ElectronicMusic Anyone who comes across your tweet can click #NewMusic and immediately be directed to a Twitter database full of Tweets with that hashtag.
Using hashtags is a great way to engage with people who are posting similar content. Here are some tips on what works and what doesn’t work for hashtags:
Hashtags are a good way to discover new fans. By posting a 15-second video of a Diplo cover on Instagram or Twitter and using the hashtag #Diplo will surely get you new likes, retweets, and maybe even follows. Almost anyone can find you through a hashtag and become your fan. If you plan on using hashtags, make sure they are relevant. Let’s go back to your Diplo cover, you wouldn’t want to use the hashtag #DiploIsTheBest. As relevant as you think it is, it may not be that common on social media. To find trending hashtags, you can use tools like Tagboard and Hashtagify, and Keyhole. Now that you know the basics about hashtags, use them to start finding new fans and engaging more. If you have any hashtags tips that you’d like to share, comment below!