BackTrack launched its much anticipated and innovative music service which consolidates the music industry into an online, accessible network of artists, managers, and record labels. BackTrack provides a unique platform for connections and communication throughout the global music industry, and also centralizes A&R to increase the efficiency of worldwide artist discovery and distribution of music. Tests conducted during the early staging process demonstrated that with Backtrack, A&R departments can now review submissions at a higher volume, and substantially more rapidly and efficiently than with current methods. In addition to helping emerging artists form relationships within the music industry, Backtrack also connects labels and managers to facilitate and enhance beat acquisition, global distribution channels and brand evolution, and to expand industry networking on an international basis.
Backtrack’s key features include its Advanced Matching Software, which processes information submitted by each user to create personalized recommendations of artists, labels, and managers for contact and networking purposes. Backtrack’sAdvanced Matching Software can lead to thousands of new relationships throughout the global music industry, and transform A&R and brand growth. Another key feature is Backtrack’s Advanced Analytics, which alerts users daily to the quantity and location of hits that their pages receive. For artists, the ability to get statistics regarding the average durations that their songs are played creates an entirely new method of developing specific, commercially successful sounds.
Backtrack’s co-founder, Max Snow, said he expects that, “The Backtrack network of international artists, managers, and labels will cause a paradigm shift in the way that A&R and business is conducted throughout the world, resulting in the complete digitization of the industry.” “We are expecting BackTrack to result in an exciting transformation of the music industry,” said co-founder, Fred Kim.