Getting a song in a commercial or on TV is a great way to earn some money.  But the other thing artists often consider is the tremendous exposure! We hear a lot about exposure and it’s often used as a negotiating tactic when it comes to licensing. I think exposure value can be all over the map, but this is a case where the original song and the brand’s efforts combined to boost this great cover of “All Shook Up” onto the iTunes Top 200 downloads.

Here’s a quick synopsis of my latest efforts…

The Project: One of my clients emailed me with a description of a new series of commercials he was working on and attached a storyboard (or simply, ‘board’).  They wanted a sensual, sexy song for a new Trojan ad but also wanted something that people would recognize.

What I Did: After reviewing the creative material, I immediately recollected a new version of “All Shook Up” - Elvis Presley’s classic - that we had been sent by an independent artist.  I pitched the song for the spot and they loved it.  

There were some bumps and bruises along the way, but eventually we got it ironed out and I even got the track featured on the brand website with a link to download it in iTunes.  Take a look, I think they turned out great!  We just found out it entered the iTunes Top 200 at no. 152 and are expecting it to climb higher over the next couple weeks.

<a href=”https://itunes.apple.com/us/album/all-shook-up/id578672078?i=578672082” title=”“All Shook Up” by Avila” target=”_blank”>Listen to the Track</a>

<a href=”http://www.trojanlubricants.com”><img src=”http://www.andylykens.com/blog/wp-content/uploads/2013/04/TrojanShook-300x193.png” alt=”Music Licensed: &quot;All Shook Up&quot; by Avila” width=”300” height=”193” class=”wp-image-1079 size-medium aligncenter” /></a>

<a href=”http://www.trojanlubricants.com” title=”See the new Trojan commercials fearing “All Shook Up”” target=”_blank”>Watch the Commercials</a>

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