The following was originally posted on IndependentRockstar.com:
Are you making as much money with your music as you’d like? I’m going to assume that if you’re reading this that you’d probably like to become more successful and make more money with your music. So my questions to you is, “What is your story about why you’re not as successful as you want to be?” Is it because of the economy? Is it because club owners are greedy? Is it because the music business is going to Hell? Is it because the general public doesn’t know good music when they hear it? If you actually believe that any of those justifications are true then I challenge you to consider another way of looking at things.
What you make from your music is exactly what you should be making. Your abilities and your actions have lead you to exactly where you are and based on what you’ve put in, you could not have gotten any other result. You can’t become successful by wishing that club owners or promoters would see the true value of your art and stop seeking their own profit. You can’t become successful by bashing your head against the wall in response to low turnout at your shows. You can’t become successful by begging people to buy your CDs.
So how do you change the equation? I think it helps to start by forgetting for a moment about how you ‘wish’ things were and how things ‘should’ be and taking a look at how things really are and why. Reality is not a dirty word. There is no virtue in holding idealistic thoughts in your mind if you don’t translate them into reality. If you’re not dealing in reality in the first place then you cannot make progress in reality.
It’s easy for us to see when other people aren’t dealing in reality. The difficult part is seeing that about ourselves. Have you ever known someone who was in love, but couldn’t see that they were driving the other person away because they were too needy and overbearing? You can see someone else doing that from a mile away, right? Well, you just might be doing the equivalent to your fans and the club owners that you deal with. Are you being too needy, wishing the other person/people/reality would change, and holding onto unrealistic idealistic beliefs in order to justify your results?
What the guy who’s in love should probably do is to forget about the immediate result that he’s after and change himself so that the kind of girl he wants will be attracted to him. He could learn some new skills, improve his appearance, gain some new experiences and become a more interesting person. The kind of person who draws people to him.
So what you or your band may want to do is to forget about trying to pull every last favor to try and get more people at your next show, forget about trying to convince the club owner of the value of your art and forget about trying to get all your friends on Facebook to vote for you in a popularity contest. What you really should be doing is becoming a better band, with better songs, better promotion and a more interesting story. The kind of band that naturally draws people to them.
By increasing your band’s value to your fans, to club owners, record labels, etc. you will start to make more money. If you don’t actually become more valuable to those people then you won’t get more money from those people. Don’t convince them that you’re a valuable part of their lives or business - become a valuable part of their lives and/or business.
[Check out this video from the late, great Jim Rohn on why you make the amount of money you make. Yes, this does relate to your music career. There is some extremely valuable insight here if you can connect the dots. How valuable is your music in the marketplace? How could it become more valuable?]
“Asking is the beginning of receiving. Make sure you don’t go to the ocean with a teaspoon. At least bring a bucket so the kids don’t laugh at you!”
- Jim Rohn
For more about marketing for independent musicians, visit IndependentRockstar.com.