Innovation, Our New Job As The Music Industry

July 22, 2015
Taran Gray in A&R, Advice, Artist Development, Artist FYI, Artist services, Band Marketing, Branding, Breaking into the industry, Budgeting, Business, Crowdsourcing, DIY, DIY Artist, DIY Promotions, Distribution, Fans First, Film Production, Future Of Music, GREAT VIDEO , Innovation, Innovation, Investing In Your Music, Kickstarter, Life in the Music Business, Making Money For Musicians, Making money from music, Management, Marketing, Marketing 101, Music 3.0, Music Business Plan, Music Strategy, Music Think Tank, Music Video, Online Marketing, Press Release, Publicity, Realistic Music Careers 101, Social Media, Succes, Success, TEDx, Technology, The Business of Independent Music, Tips, TrueDIY, Twitter Promotion, Video Marketing, YouTube, advice, app, app development, artist, awesome indie music, blogging, careers, consumer trends, crowdfunding , digital, digital distribution, digital marketing, direct to fan, electronic press kits, entertainment, entertainment news, entrepreneurship, epk, fans, getting signed, innovative music business strategies, mobile, mobile distribution, mobile music, mobile music advice , music, music art, music business, music business, music mar, music marketing, music success, music technology, music videos, online music business courses, press, record labels, social medi, social media for musicians, the internet, web 2.0

I released my first music video, “Rocket to the Moon” today. As a new artist with a low starting fanbase I understood I wouldn’t be able to get much press write up for my music video unless I presented something never seen before. So that’s what I did, I created “The World’s First Portrait Music Video”, and the press followed. It is our new job as the Music Industry to lead innovation.

If there is one post I see constantly on social media that I hate, it’s the “Musicians Excuse Meme” (as I have so aptly named it). You all know it, it’s the one about how music costs way more than a cup of coffee to make, and yet we choose to spend money on coffee.
The meme is a poor excuse to feel sorry for ourselves and beg for petty cash.

The truth is, the music industry has left behind the days of record sales. We’ve moved into a new era, an era of presenting people with something unique, different, and never before seen. 

This is our new job and if you do your job well, I promise you people will follow. 

What can you be the first leading innovator in? Or in the classic Disney/Pixar approach, what can you be the first great storyteller in?  

I’d be curious to know what you already have been a leading innovator in! Write your stories in the comments.

 

Taran Gray
(You can find “Rocket to the Moon” by Taran Gray on VEVO) 

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).