Nearly every active band/artist/musician today has a profile on Myspace and they’ve spent years building up their friend count trying to impress labels and radio stations. Now it’s 2011, everyone has moved on to Facebook or Twitter and these acts are left with thousands of fan connections on a dead social network. What a waste. It doesn’t have to be this way! Here are some tips on how to make the most of your fan connections on Myspace.
Myspace is still a popular music destination. It’s high domain authority lets Myspace rank well for many search keywords, which means lots of targeted traffic to your profile. Visitors to this page are probably not a “fan” yet and it’s unlikely that many visitors will “friend” you. So, make sure you’re leading potential fans to where they will make a connection, whether its Facebook or your mailing list.
Myspace isn’t totally dead yet, it still has 28 million users a month according to Quantcast. You should spend a little time updating the few fans who still use it. Use a service likeping.fm or artistdata to save time if you must.
Part of any good digital strategy includes building multiple touch-points with each fan. This rule applies doubly on MySpace. Convert as many Myspace friends as possible to a more modern social network or your SMS list via blog posts, bulletins, and updates. If you’re not active on Myspace anymore, let the fans know where you are before it’s too late and you lose them forever.
Use a service like Flowtown to identify Myspace users on your mailing list. You can then send a targeted message to these fans letting them know which social networks you’re now most active on.
To summarize, it’s time to stop using Myspace as a social network, and instead use it as a one page introduction to you as an artist. Keep it clean and simple, and direct potential fans to where they can connect with you quickly and easily.