What would you add to this list?
I will not blindly chase a record deal
I will never send music to anyone who has not asked for it
I will work on new music for an hour everyday
I know there is no such thing as “genius” but just people who have put in 10,000 hours of effort
I will treat my fans like royalty
I will build my mailing list everyday
I will never undersell my art and let people take advantage of me
I will embrace marketing every day and enjoy it
I will never engage in “car salesman” style marketing
I will focus my music marketing efforts or the biggest sites on the Internet
I will ignore anything that wastes time
I will have full engagement with my fans
I will sell digital music with no overhead
I will become friendly with people who can help me achieve my goals
I will not moan when other less talented people become more successful than me
I will take action on everything I learn
I will not be perfect
I will have 1000 true fans
I will create amazing value for my fans
I will go round after every show and ask people to join my mailing list
I will blog every day and get to know other talented bloggers
I will use google reader to keep track of everything that’s going on in the music scene
“Quality and consistency” is my mantra
I will never stop making music
I will produce the most amazing music the world has ever seen
I will see my job as finance for my music career and get the hell out of there ASAP
I will learn how to do simple web design so that I don’t have to pay through my ass all the time
I will track my progress every day and celebrate any success
I will test and track everything to get more results from the same amount of effort
I will have the sex and drugs after the rock and roll
I realize that fame and fortune don’t last
I will be nice to my band mates and make sure they have fun too
I will collaborate with amazing people
I will not print up physical CDs or vinyl until my fans are begging for it like hungry dogs
I will not blindly pay a PR company who promise the world
I will not play every shitty gig I ever get offered
I will put on my own amazing shows
I will take advantage of the many income streams open to the DIY musician
I will not travel 500 miles to play a gig for two people just because I like being on tour
I will seek out the best marketing people in the world and use their tactics in music
I will give my best work away for free
I will not talk about helping the 3rd world unless I really mean it
I will use the 80/20 rule to leverage my time
I will call my mother everyday
I will read every word on these amazing websites:
What would you add to this list?
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NOTE: To download right click the link and hit “save target as” on a PC or ctrl click and “save link as” on a mac
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Chris Rockett (@MusicMarketingX) is a musician and music marketing consultant from London who uses Direct-to-Fan marketing tactics to help level the playing field between DIY musicians and major label artists.