TOP UK CHARITIES BACK FEELGOOD ONLINE MUSIC PLATFORM
June 21, 2010
toby walsh

Music industry stalwarts Lee Cannon and Jonny Woolf, with the support of many of the UK’s leading charities, have today launched an innovative new music platform that uniquely combines legal music downloads with charitable giving.  For the first time ever, music lovers can donate as they download with www.fairsharemusic.com - at no extra cost and with a huge music library to choose from that includes the hottest new releases.

Fusing the best of iTunes with the ‘feelgood’ factor of donating, the easy to use site lets music lovers rapidly search, browse and download tracks directly into their existing music library.  With prices starting at just 79p per track, over 8.5 million tracks to choose from and tailor-made playlists and charts, it is like every other popular music site – except for every download it donates half the profit to charity.

“While there has been a great deal of excitement around music streaming services, it is clear to us that they provide neither a commercially viable business model nor an experience that will replace music ownership,” comments Lee Cannon, Co-founder and Creative Director of www.fairsharemusic.com.  “It is also clear to us that the music industry needs to motivate people into purchasing music rather than prosecuting people that don’t.  Our unique music platform is a step forward in the download-to-own market - not only doing good for recording artists and song writers, but is also doing good for a wide range of extremely worthy causes.”

Passionate about music and the third sector, Jonny Woolf and Lee Cannon both have over two decades of experience in the music, media and entertainment industry.  Having worked for a number of global record companies and music publishers on high-profile charity projects such as Live Aid and the Children’s Party at the Palace, Lee and Jonny believe music can be an inspirational medium for motivating audiences.  Using the innovative models of microdonations and embedded generosity, fairsharemusic helps charities harness the power of music while providing an ethical retail platform for the music industry.

With an impressive line-up of founding charity partners already on board, users can also donate where it matters most to them.  Founding partners include Amnesty International, British Heart Foundation, British Red Cross, Centrepoint, Friends of the Earth, Great Ormond Street Hospital, NSPCC, Oxfam, Sue Ryder Care, Teenage Cancer Trust and WWF.

Article originally appeared on Music Think Tank (https://www.musicthinktank.com/).
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