As an unsigned act you’re probably no stranger to spamming an industry pro’s inbox with “check out my band” links. There are always better ways to go about this, but for the most part we welcome the opportunity to discover and listen to new talent. The problem is often FINDING THE MUSIC, once we click the link!
Myspace is the most linked to music page in these requests. Unfortunately, this dying network seems much slower and clunkier than it once was. It often takes more time than we’ve allotted to try and listen to a Myspace band. Making matters worse, are the bands with huge headers and/or numerous graphics, animations, and embedded Youtube videos, not to mention the new Myspace ad structure.
Suggestion: If you’re dead set on using Myspace as your “go to” music site, then link directly to the music page, instead of the profile. It loads much faster for us, and the music is the priority, as it should be! Example – http://www.myspace.com/deadragemusic/music
Artists whom have grown up and left Myspace for their own official website should consider having a music player on the front page, or at least a prominent link to the music page. It’s the MUSIC that fans (and industry pros) are looking for, NOT a flash intros, NOT a half page photo banner of the band.
Suggestion: If unable or unwilling to place a music player on the home page, make the “MUSIC” navigation link bigger, or use all capitals, or highlight with a different background color. A good example of making music readily available can be found on the Official DEAD RAGE Website. Notice the player built right into the sidebar!
The moral of this story? Whatever you do - Make MUSIC The Priority!
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Wicked D Harrison is an independent business consultant, specializing in career development, marketing, and web site design for artists and other music industry professionals. Follow his FYI for DIY blog at Network Or Die.