October 27, 2009
Olivier Rosset in Music Industry Crisis, music promotion
I often been asked what is the problem with the music industry. There is a lot of factors but the key point is the fact that it is not a music industry crisis but a support crisis. Why should i pay for a format that i dont like ? The only music that i am still buying is Vinyl.
Interesting to know also that artists never had a bigger part of the pie when CD and digital formats took over the Vinyl.
Manufacturing cost for a vinyl is around 4 to 8 $. In comparaison the CD has a manufacturing cost of 0.4 to 0.8 cents and digital files aprox 0 … let you do the math …
Vinyl is an object of desire, it is non dublicable and a perfect collectible object. It is so far the best way to consume artwork around a music object
In 1996 i started a vinyl distribution company called Chronowax. This company was selling close to a million vinyl per year. I remember when Chronowax did for example campain reissues for Dej Jam and sold more than half a million LPs …
Back then the promotion and viral aspect of the vinyl was key to enter the club scene and the dj’s playlists. Digital happened to be way more effective and a less expensive way of promoting music.
But vinyl is still the best music object we had so far.