radio listening trends...
September 23, 2008
Music Think Tank in radio trends

American Media Services reports

64% of American adults listen to the radio daily
80% usually turn on the radio when they get in their car
73% are listening the same or more than they did five years ago
39% of Internet radio listeners did so in the past week, up from 23% six months ago
48% expect to listen to radio over the internet in the future, up from 38% six months ago

Radio remains the Number One way that Americans learn about new music. Nearly half (49 percent) cited the radio, compared with 27 percent from friends, relatives or other word of mouth. Lesser sources included TV and reviews in newspapers or magazines.

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