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Study illustrates the danger of retailers leaving the sound of their brand to chance
Half of Britain’s shoppers have left a store because they were annoyed by the music. This is the result of a study carried out by Immedia Plc, which develops music strategies for retailers.
The findings illustrate the danger High Street brands face by not developing a suitable ‘sound’ for their brand.
1,000+ shoppers were asked both about their attitude to in-store music, and about how music affects them psychologically and emotionally.
Key results are as follows:
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