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Britain’s shoppers feel they are being bombarded by the same Christmas music again and again on the High Street. This comes as a study reveals the songs people most and least want to hear while out buying Christmas presents.
Immedia Plc, which provides music solutions to retailers, carried out research among UK consumers to find out what they liked listening to the most and the least at Christmas.
The results show that the festive classic ‘Merry Christmas Everybody’ by Slade remains the favourite song to put Britain’s shoppers in the holiday spirit. Meanwhile, Mr Blobby’s Christmas in Blobbyland is the one song that people don’t want to hear, with Justin Bieber’s ‘Mistletoe’ and David Hasselhoff’s ‘Stille Nacht’ not far behind.
Crucially however, while shoppers enjoy hearing ‘Merry Christmas Everybody’, they don’t want to hear it over and over again as they go from store to store. Over two-thirds (68%) of shoppers polled by Immedia felt that the music they hear in shops over Christmas is too repetitive.
According to Immedia’s survey, the list of favourite Christmas tunes is dominated by songs from previous decades. The top ten includes:
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