We are in the Globalization era. Although its idea is sometimes misleading, it has undoubtedly helped to unify the world, the markets, merge people together and increase the circulation of ideas, languages and popular culture. The key is to unify.

Unify may express wave the same flag, connect different people or have something heterogeneous becoming homogeneous. The risk of a system of unbridled globalization, which is a system of unification and agglomeration without distinction, is conforming to the “herd”, as Nietzsche warned us years ago.

I think there should be always a need to preserve our identity, our essential nature, express ourselves, what we are. That should be a primary need for everyone.

Some of the most tangible aspects and forms in which globalization manifests itself in everyday life are the Internet, advertising, fashion, the expansion of world markets. So it may happen to celebrate hallowen in Italy,  taste Napolean pizza in NYC, and eating Chinese in Naples. All these experiences are very common in today’s world and I think that ultimately improve the quality of our life because they increase the possibilities of choice of an individual.