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The Day The Music Dies: What’s Really At Stake When Licensing Music

By Christopher Rucks—Music Dealers

It’s more than just a car to drive. It’s more than just a belt to hold up your pants. It’s more than just a song to go in a web video. It’s a promise of service.

We recently lost a music licensing opportunity. We proposed a fee of 1K for the requested use; web content, worldwide, perpetual use, mid-tier, but phenomenally licensable up-and-coming artist that we have a great relationship with.


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