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Artists and authors are talking about creative branding. But what exactly is a brand? And do you have to have one?

As a label and publisher, we get a lot of questions about artist branding. After marketing nearly 100 releases, we understand the importance of branding to an artist’s success. The differences between good and bad branding are as important as the differences between good and bad music. And it isn’t just about the packaging.

Your creative brand = who you are + what you do. It is the transmission of your creative identity to an audience. And yes, you need it.


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