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Recommend Getting Heard is Getting Harder (Email)

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Not sure if you’re following all the headlines lately. Nearly every day there’s an announcement of another audio platform. Read the press release closely and you’ll find little to differentiate; nearly all claim personalization, wide choice, and song-skipping features. Some speak “playlists.” Others say “curation.” In the meantime, consumers are being fragmented to a point where reaching more than a few at one time is improbable.
“Producing a sound sticky enough to draw those people back (while continuing to add a few new persons each day who will also be drawn back) is the goal.”

 


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