Conversations about whether musicians should use social networks tend to be completely polarised, and usually take no account of the fact that there are about as many different motivations for writing music as there are people writing it.

In this recent article, we see Universal Music suggesting that they are disinclined to work with acts who aren’t knee-deep in social media tech…

“There may be some indie hipper-than-thou artists who want to let the music speak for itself. They are probably not for us. We believe an artist has a responsibility to communicate with their audience…We embrace the world of technology and the vast improvements in communication”.