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Recommend The Breakdown on iTunes Ping: What it means for Artists and How it compares to Cloud-Based Services (Email)

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In Apple’s Keynote last week, they launched a much needed upgrade to iTunes that includes social integration.

Much like current sites Rdio and Last.fm, iTunes is finally getting a social overhaul that will transform iTunes into a music discovery social network called Ping. You can now “follow” your friends to see what they are listening to and share recommendations - all without leaving iTunes.

Initial reports indicate that Ping only displays data for albums purchased, NOT listening data. If true, this is a big disappointment from Apple’s latest social endeavor. If Ping only displays what albums your friends purchase off the iTunes store, they are missing out on a huge a


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