A few weeks ago I read an article in the Huffington post by columnist Jeff Pollack called Music in Free Fall. In it he argues against illegal downloading of music and that artists and labels should be compensated for their risk and financial investment. He also argues that by downloading music illegally, fans “rob the artists and those who work with them”. While the article is well intentioned, Pollacks argument is outdated and fundamentally flawed. Music is not in free fall, more people are listening to more music than ever before. What is falling is the Industries ability to exert control over the musicians themselves. Moreover his article is indicative of the Music Industries inability to recognize its true role as service providers to artists and their fans.

Simply put, the role of the emerging music industry is to find innovative ways to connect music to the local and global community. Like the rest of us, you are becoming a service worker.