Originally I was going to classify this post in the Dear Christian Music Industry section but the more I thought about it, I realized, I think it goes way beyond that.  While I primarily work in the ‘Christian Music Industry’, I think when it comes to “Social Networking” there is so much going on that to pin-point it to one section of one industry doesn’t seem fair.

The bigger SkörInc gets and the more client promotion things we are behind, the more I get asked about different aspects of the web.  I was asked the other day, when it comes to Social Networking, how do I know when something will work.  How do I know that this campaign will be more effective than that campaign?  How do I know where to lay my ‘chips’ that day?  I thought it was a pretty interesting question considering things are so new and it seems like we are in a stage of the game where there’s a crazy amount of options for promoting things.

If I’m honest, I don’t.