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Here are some quick stats about Facebook and music that basically add up to this – Fans and artists love to connect on Facebook, but not for spending money on music related items.
- Music-related pages are about a third of the top 20 pages on the site (Inside Facebook)
- Music-related pages are fourth most likely to be “liked” (HubSpot Blog)
- BUT – there is only one app in the top 50 apps on the site that is music related (All Facebook)
Apps are where money is made on the social network itself, and the music industry needs to learn how to better take advantage of them. Even RootMusic, the one music-related app in the top 50, simply turns into an app what we already knew – that music fan pages were very popular on Facebook.
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