music purchasing behavior

Coolfer commenting on the Pew Internet study…

7% of respondents said online information had a major impact on music purchases.

Of the respondents that made the music purchase online, only 22% said online information had a major impact on the purchase decision.

•86% of music buyers find out about music through TV, radio or movies.

•64% of music buyers find out about music through family, friends or co-workers.

•56% of music buyers find out about music through online tools such as artist websites or streaming samples.

•Only 42% of music buyers said online information helped them save money on the purchase.

•51% of respondents said online information had no impact whatsoever on their music purchases, 37% said it had a minor impact and 12% said it had a major impact.