4: Look at What Differentiates You - Shove Yourself Into A Niche

Music fans aren’t found on sites for music fans. I’m inspired by certain things– technology, animals, politics, sci-fi/ fantasy – and so is every other artist. Whatever I’m writing about, there’s a community based around that topic. Instead of going after generic “music fan” crowds, I chose to focus on specific niches that share MY interests. Since I’m into podcasting and new media stuff, my music has been resonating particularly well with the geek crowd. That is where I focus my efforts. I’m also a big sci-fi/ fantasy nerd as well, so I hit conventions and gatherings of that nature. Not only is my music relevant to them, I can relate to them on a personal level.

- Matthew Ebel

Create a story that you can pitch to media outlets that don’t specialize in music. (You will have to figure this one out yourself).

- Tom Silverman