47: At Live Shows Employ Mobile Text Short Codes, Mobile Phones or Google Voice

Walking around with an email list requires manpower, time and generally does not get a great result. But, if you could have the fans text you during your performance and stay in touch with them that way. We use a short code and have the fans text to it during the performance. When they text they receive a link to download free tracks. We capture their text number and then keep in contact and get permission to continue a relationship with them after the show. The return has been a minimum of 25% of the audience.

- Michele Samuel

Offer up a Google Voice number from stage where folks can text in their email address. Or a mobile # where people can text their phone numbers straight to you. Next time you play in that area you already have a built in text-messaging list.

- Emily White