96: Let Fans Pay What They Want

Stop setting prices at shows for your merch, unless you already have a huge ‘brand’. Most fans are either buying memorabilia from the event to mark that they were there, or they are donating to support the band. Don’t put a price ceiling on them by limiting them. Let them pay what they want for that t-shirt and you will be rewarded with more money.

- Jed Carlson  

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