5 Things Music Supervisors Are Looking For In You And Your Music

This post is one part of an ongoing, 16-part series by Josh Collum at www.sortednoise.com. The series details the journey and strategies behind the next release by Josh’s band, Secrets in Stereo. Josh also looks back at what has allowed him to quit his day job, and write, record, and perform music full time. One of the biggest reasons is that Secrets in Stereo has had over 50 placements in TV/Film/Advertising. The following post gives insight into this world. If you want to read the other posts, go to www.sortednoise.com.

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Artist Positioning... The next generation of Artist Development

Here’s the problem… traditional artist development addresses neither. An artist’s identity is normally decided or molded by some guy in a suit who’s met the artist 1-3 times. How can an artist connect with a fan if they aren’t comfortable in their own skin? The skin isn’t even their’s. And, everyone knows it isn’t immediate. How many horror stories have you heard about a band being in a “development” deal for two years? Only to be eventually shelved because their A&R rep got fired.

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