Selling Yourself: The Art of the Killer Bio (Part II)

How you tell your story is as important as what you tell

If you remember back to high school English you probably recall the idiom “show don’t tell” which is especially relevant for writing artist biographies. If you were an agent or talent buyer, would you pursue an act with a bland, cliché-filled, unimaginative bio that reads like a college resume or an engaging, moving, interesting or funny story that comes alive on the page?

Language is a tool, like any other, and one that you can use to convince potential supporters of your value. If you can tell your story in a way that engages and triggers the emotional centers of the brain, you are much more likely to get a “yes” when it comes to critical career-building opportunities.

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Selling Yourself: The Art of the Killer Bio (Part I)

Being able to objectively communicate who you are, why you make music and what that sounds and looks like is square one in marketing your act. A bio is often the first piece of information a prospective label, manager or talent buyer will look at when deciding if they want to work with you. So what are you going to do?

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