EMI’s David Guetta to Launch Real-Time, Interactive Music Album App for the iPhone

MXP4 partners with Redshift to bring interactive, remixable singles and albums to mobile devices

Paris, France, October 27, 2009 — David Guetta, the hit-making DJ and music producer, today announced the US launch of his first interactive album app on the iPhone. Created with MXP4 and Redshift, the app marks the first time music fans will be able to interact closely with a major artist on iPhones and iPods by sharing remixed music and connecting with Guetta and other fans in real-time.

Bringing location-aware technology, Twitter feeds, MXP4-powered remixable music and more to mobile music, the David Guetta iPhone app features include:

• MXP4 MIX IT and REMIX IT solutions: Transforms the mobile device into a mini-mixing desk, allowing fans to remix and play with the smash hit ‘Sexy Chick.’
• TOUR TRACKER: An interactive world map that shows, in real-time, where David is mixing and DJing while allow fans to connect and share location, pictures and comments.
• REAL TIME UPDATES: Live feed of updates, photos, videos and tweets directly from David Guetta.

The launch marks the first product from MXP4’s partnership with Redshift. The partnership puts MXP4’s interactive music solution on the mobile platform. In addition to the iPhone, the app will soon also be available for Google Android, Symbian and Windows phones.

“Together we have developed a clear interactive mobile music roadmap. The strategic fit and blend of expertise between MXP4 and Redshift were vital in delivering the first interactive, dynamic mobile music solution,” said Albin Serviant, CEO of MXP4.

The app may be previewed at http://www.youtube.com/v/Qe-z1q6jbWY&hl=fr&fs=1&autoplay=1

About MXP4
MXP4 develops interactive music solutions that are changing the music experience for consumers by allowing them to play with the music. MXP4 delivers an interactive digital music experience which enables the music industry to explore new revenue opportunities and engage more closely with consumers. Based in Paris, investors include Sofinnova Partners and Ventech.

About Redshift

RedShift conceives and develops new generation mobile marketing solutions : Design and development of advanced mobile sites and applications, Monetization of the audience through its Mobile AdServer, Traffic analysis and performance measurement, Mobile web services promotion via cross-media communication tools, Media planning (search and display), SEO (natural search) and Mobile Ticketing services.

For further press information:

Ephraim Cohen (US)                             

Tel: +1 646 807 8721

Email: cohen(at)fortexgroup.com