October 17, 2009 Marketing is Everything – Let Me Show You How?
Today’s music producers and content creators must focus on getting fans ‘attention’ and keeping it for as long as possible. You need to energize that fan base and one of the best ways to do this is to feed them a continuous stream of stimulating content. It takes time but the benefits of having this kind of interest and love for your fans is what its all about.
Do you talk to your fans, ask for ideas, get them involved even when it comes to artwork and remixes?
If you want fans to support you financially including buying your music you need to ‘give’. So get attention, maintain attention and build the relationship first, then the money will come when you give them something special and of real value.
There is a great example of ‘How’ here
If you have other great examples or personal experiences please comment below
Kevin J Ryan is a music biz entrepreneur, for more info go here
Reader Comments (1)
Kevin,
Thanks for the post. Just checked out your blog. Nice work. The IH video is a bit long as an example, but overall - I agree with your advice 100%.
Cheers,
-Bruce